Tainan temple’s fashionable wristlets with talismans are a hit with the public

Tainan temple’s fashionable wristlets with talismans are a hit with the public

2025-11-04

Anping Kaitai Tianhou Temple authorities in Tainan are drawing on their faith and their city’s rich religious culture to create gold talisman bracelets. They are proving to be a hit with the public. People think they look very fashionable and they are also said to bring safety and fortune. The temple is doing rip-roaring business. Let’s find out more.

Up for sale are cultural and creative products developed by the temple authorities. There is no shortage of stylish accessories.

The gold Matsu talismans do not only offer the wearers safety, but also bring wealth their way. The leather wristlets are in various colors that correspond to Chinese zodiac animals and the specific fortunes they bring, making them a favorite with many people.

Lin Kuo-ming
Anping Kaitai Tianhou Temple
In the first year, our turnover was about NT$500,000. After doubling it four times, we were able to reach NT$8 million last year. The surplus here is used for charity.

It’s not only the golden Matsu talismans on the leather bracelets that are so popular. Other religious talismans such as black command flags and Anping sword lions are also being promoted, bringing religion closer to believers.

Chang Pi-shan
Cultural and creative services center manager
So now we are making this into a leather talisman that has texture and life. This side is Matsu and this side is a sword lion.

Through cultural and creative products, the temple is promoting Matsu faith and culture. This is increasing the temple’s visibility and influence, and reviving local connections between faith, culture and the economy, bringing them all together in the temple.

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#design #talisman #souvenir #Tainan #Tainansouvenirs #Taiwantalismans #religion #Talismans

台南天后宮打造"黃金符令手鍊" 文創商品吸引消費者

2025-11-04

台南市的安平開台天后宮，以豐富的宗教文化資源，打造出黃金符令手鍊、還有各式文創商品，吸引各年齡層消費者青睞，不但締造逐年倍增的營業佳績，也讓宗教文化更深入人心。廟方強調，庄頭大廟原本就是地方的經濟、文化和信仰中心，透過推展大廟經濟，讓廟宇的角色，更加的多元豐富。

嶄新的文創展示空間，販售廟方開發的文創品，其中不乏時尚感十足的飾品。

媽祖的黃金符令，既有保平安的意義，也能招財，五色的皮鍊還對應生肖運勢，融入手鍊當中，讓許多民眾愛不釋手。

[[安平開台天后宮總幹事林國明]]
“第一年營業額差不多是50萬啦，翻倍翻倍翻倍，四次翻倍之後，我們去年就可以達到800萬了，這邊的盈餘來做為公益。”

不只是皮繩手鍊上的媽祖黃金符令，大受歡迎，像是黑令旗，或是安平劍獅，等等的宗教元素，也由天后領軍，透過文創貼近信眾。

[[文創服務中心經理張碧珊]]
“那我們現在把它做成有質感的，有生命力的皮雕，這邊是媽祖，(另一面)這邊是劍獅。”

透過文創品，宏揚媽祖信仰文化，增加大廟的知名度和影響力。也讓信仰、文化和經濟，重新在地方連結，凝聚在大廟裡。

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President Lai Ching-te presides over this military promotion ceremony. One of the honorees is Hu Chih-hua, who is being promoted to major general.

The president praised Hu’s exceptional performance. But his twin brother is also a major general.

Hu Chung-hua serves as deputy chief of the General Staff for Intelligence. Coincidentally, he was promoted to an Air Force major general just three months before his brother. The siblings look nearly identical, and both graduated from the Air Force Academy, but one flies the Mirage jet and the other flies F-16s.

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Former Minister of National Defense Lee Tien-yu also served as chief of the general staff and commander of the Air Force. His brother was Lee Tien-yi, who also came up through the Air Force to achieve impressive accolades.

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The Armed Forces boasts many generals of distinguished pedigree, working together with their brothers in arms to defend the nation.

For more Taiwan news, tune in:
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A pig was spotted in the wee hours of Tuesday, right in Taichung, which was where the first case of African swine fever was reported. Turns out it was a miniature pig kept as a pet that had broken loose. The owner insisted that her pet pig must be free of ASF, since it’s never been fed kitchen waste. However, the central government has already ordered all pigs kept in the country to stay in their enclosures to contain the outbreak, and therefore this pet pig owner could face a fine of up to NT$1 million, depending on the risks posed to the public.

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Pet pig went loose
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Pet pig went loose
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The organizers announced the winners of the 2025 Lih Pao Sculpture Biennial Awards. Japanese sculptor Yoshiya Hongo’s piece "The void - ZACHO"earned the highest honor, the gold award winner. Hongo created the work using aluminum sheets, and seeks to explore the theme of existence through spatial voids.

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