Restaurant in Xinyi offers affordable, premium beef tongue

Restaurant in Xinyi offers affordable, premium beef tongue

2026-01-01

Anyone can now enjoy the finest Japanese Sendai beef tongue right here in Taiwan. Grilled beef tongue is becoming increasingly popular in Taiwan, the thick slices of premium meat cooked on a traditional charcoal grill. In addition to famous Japanese restaurants opening branches in Taiwan, one restaurant group has also launched a new brand centered around beef tongue in Taipei’s Xinyi District.

Premium beef tongue sizzles on a traditional charcoal grill, drawing out the fat and locking in the juices. Whether dipped in salt, mustard, pepper, or a marinade, each choice brings out a different flavor. It’s usually paired with pickled vegetables to cleanse the pallet.

Customer
I quite like the charcoal flavor. My favorite is this Greek salt sauce, and paired with these pickled vegetables, I think it really cleanses the pallet.

Customer
There’s a movie of the Japanese manga Crayon Shin-chan where they really want to have barbeque. Hiroshi started imagining eating beef tongue. “Beef tongue, I really want beef tongue.” I thought, it is really that good?

Sendai in Japan is famous for its beef tongue, and now this delicacy can be enjoyed right here in Taiwan. This restaurant offers 14 different set meals, pairing different cuts of tongue with wagyu steak or Iberico pork. Beef tongue is usually on the expensive side, but here, customers can enjoy a meal for under NT$400.

Hsiao Wei-yi
Brand manager
With resources from our corporate group, we’re able offer Sendai beef tongue set meals at about 70% of the market price, making it more affordable. We spent over a year on this, including going directly to Sendai to do market research.

The business uses the entire cow, turning parts that people don’t typically eat into pet treats. This lowers overall costs for the restaurant, making beef tongue more affordable.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
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#beef #tongue #beeftongue #Sendai #Japan #Taiwan #setmeal #grill #charcoal #restaurant #BBQ

信義區成仙台牛舌戰區! "全牛利用"定食挑戰最低價

2026-01-01

不用飛日本，在台灣也能嚐到道地仙台牛舌！近年牛舌燒肉在台灣掀起熱潮，主打傳統炭烤、厚切口感，從上選牛舌到一頭牛僅能取出兩片的特選牛舌根部，都吸引饕客上門嘗鮮，除了多家日本名店陸續登台，燒肉連鎖集團，也以牛舌打造全新品牌，進軍信義區，但靠著全牛利用優勢，要挑戰市場最低價。

赤身牛舌、上選牛舌，用傳統碳烤，逼出油脂，鎖住肉汁，不論是沾鹽巴、芥末、柚子胡椒或南蠻漬，五種醬料，變化出不同滋味，加上爽口漬物，又能總和油膩感。

[[民眾]]
“蠻喜歡他的炭香味的，自己最喜歡其實是這個，希臘鹽的這個醬料，然後再加上其實這個漬物的話，我覺得蠻有解膩的效果”

[[民眾]]
“蠟筆小新有一個電影版，講的是他們很想要去吃燒肉，然後廣志就在幻想他吃牛舌的口感，牛舌，我好想吃牛舌，我就覺得喔，真的有這麼好吃嗎”

仙台風味，不用飛去日本，14款定食，在台就能享用，除了招牌上選牛舌，饕客首選的特選牛舌，還能搭配A5牛排、伊比利豬，組成雙拼，跳脫以往牛舌昂貴印象，最便宜的套餐不到4百元。

[[品牌長蕭維逸]]
“有集團的這個一些資源，能夠幫助我們在這個牛舌的市場上面，我們以一個七成的這個價位，平價的一個方式，去品嚐到我們這個仙台牛舌定食，大概花了一年多的時間，其實我們直接到仙台當地去做市場調查”

一般餐廳不用的舌下和硬皮，做成寵物凍乾，業者透過"全牛利用"策略，降低成本，讓牛舌變得更普及。

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民視台灣台（152頻道）週一至週五晚上9:30
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