KFC Taiwan to discontinue "original egg tarts"

KFC Taiwan to discontinue "original egg tarts"

2026-01-15

Is KFC really discontinuing their famous egg tarts? Well, at least that’s what it seems at a quick glance of their latest Facebook announcement, which says that they’re going to stop offering their “original egg tarts.” Many were distraught that the sweet treat will soon no longer be available, but others were quick to point out that it’s not the first time for KFC or its parent company “cry wolf” this way. Some time ago, Pizza Hut produced a “farewell video,” making people think they were closing up shop. It later turned out that they were simply getting a new store sign. Love it or hate it, it really generated a lot of buzz.

The top item at this fried chicken shop? Portuguese-style egg tarts. But for how much longer?

Chou Jung-hsuan
FTV reporter
Everyone says that KFC would be better off selling only egg tarts. But now, KFC has announced on Facebook that they’re discontinuing their egg tarts, to netizens’ disbelief.

Netizens left thousands of comments, saying they won’t accept it. Some even said KFC would be nothing without the egg tarts. But not everyone thinks KFC will really stop offering egg tarts.

Member of Public
Skeptical
I don’t think this is true. It’s impossible that they’ll stop selling egg tarts, because they’re really good. I don’t think it’ll be discontinued.

Member of Public
Skeptical
I don’t believe it’s the end of KFC egg tarts. It seems like they’re announcing a future collab.

Member of Public
Skeptical
I think it’s fake. Because another company tried a similar campaign, but later turned out not to be the case.

So what’s the real deal? An eagle-eyed diner spotted a notice in-store soft launching a new type of egg tart: the original with flaky pastry. It seems like KFC isn’t canceling their popular egg tarts after all. But a sensationalist campaign like this isn’t their first. In 2022, KFC also made a similar announcement, only to offer a new flavor. Pizza Hut also ran a similar campaign at one point.

The campaign in question was this “farewell video.” But it wasn’t really goodbye. They were just getting a new trademark. Turns out, Pizza Hut and KFC belong to the same parent company, which explains the similar marketing tactic. Being “misleading” isn’t the only form of creative marketing, though.

This metro station ad featuring Nadow Lin is impossible to miss. Not less because it features his famous self-deprication for his unconventional looks, as well as a typo in coming “soon.”

Now, British-Taiwanese actor Rhydian Vaughan has taken his place for this English learning ad. In a competitive market, hype is king.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#marketing #mildlyinfuriating #creative #KFC #eggtart

停賣? 肯德基公告"原味蛋撻"走入歷史網哀號:無法接受

2026-01-15

速食品牌肯德基今天在臉書上公告，"原味蛋撻"要走入歷史，貼文一出引發網友哀號，直呼無法接受。不過，有網友就發現，另外一間連鎖比薩店必勝客，之前也曾用拆招牌的宣傳方式，讓消費者誤以為要退出台灣市場，而這兩家剛好屬於同一個母集團，質疑根本又是另類的行銷方式，在做宣傳!

到這間炸雞店，只點蛋撻，是台灣人都懂這舉動，只是現在…

[[民視記者周容萱]]
“大家都說肯德基是，被炸雞耽誤的蛋撻店，但現在肯德基在臉書上公告，說原味蛋撻要走入歷史撻引起網友們哀嚎”

留言被灌爆，網友們直呼無法接受，還有人說你們就是蛋撻店，沒蛋撻還要賣什麼，但也有民眾一眼就看穿。

[[民眾]]
“我覺得它應該是假的，不可能沒有賣它(蛋撻) ，因為就它很好吃啊，我不覺得它會被取消掉”

[[民眾]]
“感覺不太可能走入歷史，感覺應該是什麼聯名的公告吧”

[[民眾]]
“我會覺得它是假的，因為之前也有別的公司也是用類似的手法，然後最後其實不是”

還有民眾直接解答，因為已經有店面在試賣"原味蛋塔酥皮版"，看來只是換個原料繼續賣。但這行銷手法，已經不是第一次。2022年也曾經與蛋撻劃分界線，結果只是推出新品，披薩店必勝客也玩過這手法。

PO出影片和大家說珍重再見，其實是換新招牌，就被發現這兩間速食店同屬一個母集團，廣告手法大同小異。倒是近期在捷運站的這個廣告，引起廣大迴響。

手扶梯一上來，很難不多看幾秒，因為SOON少了一個單字，也預告1月12納豆會很帥，果不其然...

現在已經看不到納豆，正牌代言人鳳小岳真的帥氣登場。品牌大玩創意廣告，成效達標與否或許是其次，夠不夠吸睛才是終極目標。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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