
Those of you who have NT$14 million to spend, take note. Ferrari has just released its newest and most affordable car, the Ferrari Amalfi, in Taiwan. The company is targeting the booming luxury sports car market on the island. The Amalfi is an entry level starter car for those wanting to get their feet wet before climbing the luxury ladder. Let’s take a look.
A new Ferrari supercar featuring the brand’s iconic red paintjob is making its debut. It is powered by a 3,855 cc twin-turbocharged V8 engine, producing horsepower of up to 640 hp and accelerating from 0 to 100 km/h in just 3.3 seconds.
The interior of this model has been upgraded, with the dashboard extending all the way to the doors on both sides, giving it an immersive cockpit experience. The steering wheel has a welcome return to old-style push buttons on it, giving it a more thrilling sports car driving feel.
Vincent
Taiwan market general manager
We have a market share of over 50%. We’ve successfully attracted close to 70% of entirely new customers. Before the launch event, we had already received a lot of inquiries from customers, and some had even placed orders.
With Taiwan’s luxury car market continuing to heat up, Ferrari is not only satisfying customers’ thirst for performance, but also launching a new entry-level sports car. This is Ferrari’s most affordable sports car today, but its price is not cheap. In Europe, it is priced at 240,000 euros. It will be sold in Taiwan starting at NT$13.9 million.
Tseng Yen-hao
Auto professional
Top-tier markets are actually not too affected by economic cycles. In fact, because these cars need to be pre-ordered, there are more pre-orders when the economy is good, and more deliveries when the economy is bad. In terms of sales density, it’s probably among the highest in the world.
Last year alone, Ferrari sold over 250 cars in Taiwan, the highest sales density in Asia. Its competitors in the same segment, such as the Porsche 911 GT and Aston Martin Vantage, each have their own strengths in driving performance, handling, and brand appeal. With the luxury car market growing steadily, it remains to be seen who can capture buyers’ attention.
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#cars #luxury #ferrari #ferrarialmalfi #porsche #astonmartin
法拉利推出號稱最便宜的法拉利跑車Ferrari Amalfi,今天在台亮相,但售價可不便宜,一台1390萬元起。法拉利看準台灣豪華跑車買氣持續升溫,尤其去年在台灣就賣出250台法拉利,同級對手保時捷911GT和奧斯頓馬丁Vantage也磨刀霍霍,搶攻台灣市場。
經典標誌的法拉利新款紅色超跑亮相,搭載3855cc雙渦輪V8增壓引擎,馬力可輸出高達640匹,零百加速只要3.3秒。
內裝升級,儀表板線條一路延伸到兩側車門,打造沈靜式座艙體驗,方向盤回歸實體按鍵,更有開跑車的熱血感。
[[汽車品牌總經理 Vincent]]
“市占率超過五成。成功的吸引了將近七成全新的客人。發表會之前,我們已經收到非常多客戶的詢問,甚至都已經訂車了。”
看準台灣豪華車市持續升溫,品牌不只滿足性能渴望,法拉利推出入門級跑車,說是法拉利最便宜的跑車,但入手價可不便宜,歐洲定價24萬歐元,在台銷售,一台要價1390萬元起跳。
[[汽車達人 曾彥豪]]
“在頂級的市場來說的話,其實不會太受景氣的影響,反而是因為這些車因為都要提早預定,所以可能是在景氣好的時候,它的預定的訂單多,在景氣不好的時候反而交車量多。密度來說的話,有可能是全球前幾名。
光是去年,法拉利在台灣就賣出超過250台,亞洲密度最高,同級對手,像是保時捷911GT、奧斯頓馬丁Vantage分別在性能、操控、品牌魅力各擅勝場,在高端市場穩定成長下,就看誰能抓住賣家目光。
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