
The seaside town of Mailiao in Yunlin County had a successful township-level lantern festival this year, held at local Social Education Park, which was only opened to the public last year. Over the past month, the inaugural Mailiao Lantern Festival drew more than 200,000 visitors to the township. On Sunday, the festival drew to a close with dazzling fireworks.
Dazzling fireworks by the sea. Adding to the festivity, the township office also held a lucky draw in which participants could take home prizes such as an iPhone 17 or a tablet.
This is Mailiao’s first-ever township-level lantern festival. With two main lanterns and AI-powered skylanterns as highlights, the festival attracted over 200,000 visitors from all over the country and generated over NT$100 million in revenue locally.
Hsu Chung-fu
Mailiao Township head
In just the first three days of the Lunar New Year alone, almost 200,000 came to Mailiao. The closing ceremony was attended by 5,000. Locals are more than happy to attend a lantern festival held in their township.
Mailiao Township Social Education Park, where the festival took place, was only inaugurated last year, but already, it’s won many international architectural awards. This Lunar New Year, the lantern festival gave locals an opportunity to fully appreciate the beauty of this public infrastructure.
Hsu Chung-fu
Mailiao Township head
There’s culture and there’s also beauty. Mailiao may be the stage of the lantern festival, but the international stage already has a star in our Social Education Park. Everyone brought their best foot forward to combine the beauty of our local architecture with the lantern festival. I believe it’s the best of both worlds.
With a successful start, the township office aims to make the lantern festival a landmark in local branding. For future editions, Mailiao is looking to incorporate innovative digital applications and local cultural references, to firmly put the seaside town on the map.
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位在"風頭水尾",雲林縣麥寮鄉,也有很強的"歡樂光"!鄉公所首度開辦,"麥寮燈節-幸福光語",選在曾獲多項國際建築大獎的社教園區廣場,打造夜間光影饗宴,在8日晚間施放高空煙火秀之後,盛大閉幕。這次活動,有超過20萬人次到麥寮看燈,感受鄉城之美。
璀璨的高空煙火秀,點亮海岸的夜空。鄉公所也特別準備,包括iPhone 17、平板電腦等,多項人氣獎品,為摸彩增添歡樂與驚喜。
雲林麥寮鄉公所,首度開辦,麥寮燈節-幸福光語。活動期間,憑藉"首創雙主燈",與"AI科技天燈"雙重亮點,成功吸引,全台超過20萬觀光人次賞燈,推估為麥寮,及外溢周邊鄉鎮,帶進約1億多元,經濟產值與商機。
[[雲林縣麥寮鄉長 許忠富]]
“這次吸引,只有初一初二初三,將近二十萬人次來到麥寮,閉幕式五千人次來參加,在鄉下辦燈節,也是很多鄉親會來參與”
燈會所在地,麥寮社教園區,去年啟用以來,建築接連獲得國際大獎,這次讓遊客同享,公共建設美學成果!
[[雲林縣麥寮鄉長 許忠富]]
“有文化,也有美學,燈會站在麥寮這個舞台,但是我們的社教園區,已經站上國際舞台,大家互相輝映,讓這個地方建築美學與燈會結合,這是最好的結合”
鄉公所把麥寮燈節,視為地方品牌升級的指標,未來將持續導入,創新數位應用,與文化行銷,突破"風頭水尾"的地理限制,期待明年再創觀光佳績。
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