‘National Cultural Association of Taiwan’ announces new name
‘National Cultural Association of Taiwan’ announces new name
2026-03-17
The central government-founded General Association of Chinese Culture has announced a rebrand, with a new English name. At its annual assembly, the association decided it will now be called the National Cultural Association of Taiwan.
But some say the rename in English isn’t enough. Among the critics is the founder of United Microelectronics, Robert Tsao, who until today was an executive committee member. The business tycoon says that the name in Mandarin should also get a refresh as it still features the word “Chunghwa” meaning pan-Chinese or Sinitic. Tsao resigned from his position and did not attend the meeting on Tuesday. The main proponents of updating the English name were two fellow executive committee members and advisory committee members: former Taiwan Financial Asset Services Chairman Hung San-hsiung and his wife. They say the English change was comparatively easier to implement, as changing the Mandarin name would require amendments to the association’s charter, and pushing for the change through a separate system.
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避免造成混淆 文總今正名 英文名Chinese改Taiwan
2026-03-17
中華文化總會今天舉行一年一度會員大會，也正式更改英文名，由原本的The General Association of Chinese Culture更改為National Cultural Association of Taiwan。
不過聯電創辦人曹興誠認為，中文名依舊保留中華二字，會混淆台灣定位，因此請辭執行委員一職，今天會員大會並未出席。文總英文名改名的重要推手，是身為執行委員與諮議委員的國票金融控股前董事長洪三雄夫婦，他們表示中文名稱的變更涉及到章程的變更，必須要另外重啟另外一套制度。
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