Top museum becomes Taiwan’s newest social media bestie

Top museum becomes Taiwan’s newest social media bestie

2026-08-06

Taiwan’s latest internet crush might just be a museum! The National Palace Museum Southern Branch in Chiayi has gone viral after its social media manager started replying to netizens with surprisingly casual, and sometimes downright savage comments. From a simple “What?” to wishing people good night, the account is really responsive. So much so that some visitors are even showing up at the museum asking to meet the person responsible for turning the prestigious museum into Taiwan’s newest online bestie.

Taiwan’s latest social media sensation is none other than the official account of the Southern Branch of National Palace Museum. Netizens tag the account constantly, hoping to be noticed by senpai. What is going on?

A couple of days ago, a user made a post saying just “National Palace Museum Southern Branch.” It got a reply from the institution: “What?” It turns out the NPM is willing to chat!

- Do you know what is the most iconic reply?
- “What?” Hahaha
- What?
- Yeah, “What?”

- Someone said their name and it replied “What?” It’s my fave.

The casual reply opened the flood gates, starting a nationwide contest to get a reply from the museum. Among the winners were some who asked the museum “What are you up to?” and in reply got a picture of a carved ceramic pillow in the shape of a baby, with the message “Chilling.” Another asked NPM “Are you sleeping yet?” The reply was “About to.” Someone had a special request “Can you wish me a good night?” and lo and behold, the museum replied “Good night.” But the museum has feelings too. One netizen said “NPM, come here now!” The reply? “You’re mean!”

Member of the public
Into the trend
It’s like a boyfriend. You call him, and he shows up. Except real-life boyfriends aren’t so obedient.

Member of the public
Into the trend
It feels so relatable. Like he’s one of us.

The fun interactions have helped the account rack up countless followers, some of whom even showed up to the museum in person.

Yu Bing-yi
National Palace Museum Southern Branch
I was stopped by a group of visitors, and they asked us, “Are you the account manager?” We were like.. Uh…no. People come in and ask the exhibition staff where the social media guy is, and whether they can meet him.

The social media manager is always lurking and more than willing to chat with fans. Who would’ve known that such a prestigious institution could be so down with the kids?

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#nationalpalacemuseum #noticemesenpai #socialmedia #socialmediastrategy #npm #故宮南院 #故宮

故宮南院小編爆紅! "海巡"不厭其煩幽默回覆網友大讚

2026-08-06

最近網路上，有好多網友都在發文召喚故宮南院，到底怎麼回事？幾天前，故宮南院的小編在一名網友貼文底下，回了幹嘛兩個字，讓網友驚呆直呼實在太接地氣，後續甚至頻頻與網友聊天，針對種種問題，不厭其煩回答，讓民眾笑說，這簡直比男友還好叫。

位在嘉義的故宮南院，最近在社群平台上大爆紅，許多網友紛紛發文呼叫它，到底怎麼回事。

幾天前一名網友不明原因，只打了故宮南院四個字就發出去，沒想到竟引來小編親自回覆幹嘛，兩個字幹嘛讓網友驚呆，直呼原來故宮是可以這樣召喚的喔。

- 他最經典的回話是哪一句你知道嗎
- 幹嘛，哈哈哈哈
- 幹嘛
- 對，就是幹嘛

- 別人叫他然後他就回什麼，幹嘛，那一個

冷冷的幹嘛兩個字一出，後續一發不可收拾，全網展開召喚故宮大賽。有人問，故宮南院你在幹嘛？小編竟貼出白瓷嬰兒枕圖片，配上躺著兩個字。問他睡了沒，還會回覆要睡了。甚至網友問，會跟我說晚安嗎，小編也乖乖配合回了晚安。不過若是像這樣，故宮南院你給我過來，他也是有情緒的，表示你太兇了。

[[民眾]]
“像一個陌生的男朋友這樣，你叫了他就會出來，是不是，男朋友都沒有那麼好叫”

[[民眾]]
“覺得說，哇，小編跟人的距離很近這樣”

超級人性化，讓小編迅速圈粉無數，甚至還有遊客為了他而來。

[[故宮南院教育展資科科長于秉儀]]
“就被一個觀眾攔住說，你是不是小編，然後這個科長，喔不是。而且還有常常有人，去問展廳管理員說，小編在哪，我可以碰到他嗎”

小編認真海巡，拉近與網友距離，也讓人驚覺原來國家級的博物館，可以這麼接地氣，成功用幽默翻轉了傳統形象。

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