
Taiwan’s biggest celebration of creativity is back, and it’s bigger than ever. The Creative Expo Taiwan has opened at the Nangang Exhibition Center, bringing together a record 1,200 booths and over 870 brands. There’s stickers with insulting quotes from the Yongzheng Emperor, punny trinkets for mouse lovers, and adorable cat trinkets. For many Taiwanese who grew up in the 80s and 90s, there’s an extra dose of nostalgia, as beloved illustrator Cathie Chen returns to the spotlight after a 30-year hiatus.
Creative Expo Taiwan has kicked off at Nangang Exhibition Center, with the first two days open to professionals only. More than 80 companies from overseas have come to Taiwan to discuss collabs with creators. Among them is Cathie Chen, who’s making a comeback after 30 years by offering illustrations that evoke childhood memories for Gen X.
Cathie Chen
Creator of cathie’s
Last year marked 30 years of cathie’s. Now it’s the 31st year, and I recovered my trademark. So this is a fresh start for me, and cathie’s.
Chen is celebrating her new beginnings by participating in the expo for the first time. Among her wares is an illustrated 6-ring binder that can be used as a journal. The event has brought together 870 brands across 1,200 booths, including popular creators such as Fumeancats and Onion Man. It’s the biggest edition of the expo yet.
Lin Yung-chi
FTV reporter
The popular National Palace Museum rain ponchos can also be found here, as well as highly-demanded products with memeable quotes from the Yongzheng Emperor’s memorials, like this savage sticker saying “You are mentally ill.” Other more amiable quotes include “I gained weight again” or “I trust you can do it.”
Huang Yung-tai
National Palace Museum
It is a major breakthrough for us to be able to bring personalized content to the general public. We also have a section dedicated to the Tibetan Dragon Canon, which became super popular recently.
There’s a book with illuminations from the Tibetan Dragon Sutras, lucky charms, a bottle opener and even a pen shaped like a vajra scepter. If you like cheesy puns about mice, this other stand will get you squeaking with laughter. After mouse-ive demand last year, they have stocked shelves to the rafters.
Ah-tsung
Creature Collectors Club
There were so many people, it was crazy. We brought more stock this year, especially since last year everyone loved our handkerchiefs.
Yuri
3co Studio
We have doubled the stock we bring to a regular expo. New creators can come to expos to sell their products, but if you can score a collab with a manufacturer, you can get licensing agreements.
Exposure is what every up-and-coming artist wants, so rental prices for booths in the emerging creator area are cheaper than before, at just NT$9,500. If shopping for ingenious doodads sounds like fun, this weekend and next, the Creative Expo Taiwan is the place to be.
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#creativeexpotaiwan #designer #creator #illustration #creative #expo #3costudio #Fumeancats #onionman #cathies #nationalpalacemuseum
台灣文博會品牌商展,熱鬧登場,集結超過870家品牌,打造1200個攤位,創歷年新高,8/6、8/7是專業買家日,不少國際業者來台,洽談商業合作,故宮搭上龍藏經熱潮,推出龍藏經平安符、開瓶器,而睽違30年重出江湖的,凱西陳文創,也首度參加文博會。
台灣文博會品牌商展,在南港展覽館登場,8/6、8/7是專業買家日,吸引超過80位國際業者來台,要洽談商業合作,而四、五十歲民眾的青春回憶、凱西陳,更睽違30年重出江湖!
[["凱西陳"文創者 凱西]]
“去年是凱西創作30年,今年是第31年,同時商標也回到我身上,所以對我來講,今年是凱西元年。”
帶著歸零心情,首度參加文博會,推出六孔筆記本,可以書寫每天心情,現場還有黃阿瑪、洋蔥等超人氣文創,共集結870家品牌、超過1200個攤位,規模是創歷年新高。
[[民視記者 林詠琪]]
“這回故宮的雨衣也來到了台灣文博會,還有網友們紛紛敲碗的,皇帝奏摺上寫的東西,包括雍正寫的觀汝似有瘋症,這回也變成貼紙了,想要親切一點,雍正也說過,朕又胖了一些,還有一句話是,你辦事朕是放心的。”
[[故宮副院長 黃永泰]]
“從個人化帶進社會的群體大眾,這是我們的一大突破。比如講,最近最紅的龍藏經,我們用了一個專櫃。”
跟上熱潮,故宮搬來"龍藏經"精裝本、龍藏經平安符以及開瓶器,還有金剛杵原子筆。另一攤以老鼠為主題大玩諧音梗。看到去年的人潮,文創者紛紛多備貨。
[[不名生物俱樂部 阿聰]]
“(人潮)很多,很可怕,但我們有儘量多備一點。特別是因為我們去年那個擦手巾大家很喜歡。”
[[鼠粒控 yuri]]
“就是比平常的展覽可能再多個一倍(貨)。剛起步的創作者,可能就是要參展去賣自己的產品,可是如果可以跟廠商合作的話,可能就會有授權圖像這樣。”
新人需要曝光,新銳區攤位租金優惠降到9500,而接下來連續兩個周末,就會開放一般民眾進場。
更多新聞內容,請鎖定:
民視台灣台(152頻道)週一至週五晚上9:30
民視新聞台(53頻道)週二至週六凌晨1:00
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