
Earlier this year, Taiwan’s Irwin mangoes made their debut in France’s iconic Galeries Lafayette department store. Now it’s honey pineapples that are being sold at this presitigous Parisian store in a trial run. Already they are receiving high praise in France, and there is hope that they can be sold in other markets in Europe. Let’s find out more.
Crates of pineapples are prepared for shipment. This batch of top quality pineapples will be sold in Paris’s most prestigious department store, Galeries Lafayette. Chiayi County Commissioner Weng Chang-liang acted as a local tour guide, leading a French team deep into Minxiong Township’s production area, where they picked and ate pineapples right there in the fields.
With a big bite, the fresh and sweet pineapple spurts out juice, a perfect testament to the juiciness of Taiwanese pineapples. The secret weapon that has won over the hallowed grounds of the French market is the "honey pineapple," which is scarce this season and has an even higher sweetness level.
Chen Ying-ting
Pineapple farmer in Minxiong, Chiayi
The pineapple that’s making its way into France is the honey pineapple. Its main characteristic is its extremely high sweetness, and it also has the aroma of sugarcane. It’s different from the Golden Diamond Pineapple; its sweetness level is even higher.
Farmers reveal that all of the honey pineapple is edible, even the core, and it received extremely high praise during its trial run in France, successfully increasing the value of Taiwanese agricultural products.
Chen Ying-ting
Pineapple farmer in Minxiong, Chiayi
Our first step is to enter the French market, and in the future, we will also expand to the European market. In France, they are sold at Galeries Lafayette—a high-end department store in Paris—and selling at that location greatly raises the value of our Taiwanese pineapples.
Wang Pei-ju
Pineapple farmer in Minxiong, Chiayi
In France, many people use pineapples to make desserts. I’ve seen a huge amount used for candy, like fruit gummies. It seems that the French really value and enjoy pineapples.
Seizing the business opportunity presented by the French people’s love of using pineapples in desserts, Taiwanese honey pineapples broke through the old framework of exporting to Japan and South Korea and successfully crossed over into the new market of Europe. This demonstrates the top quality of Taiwanese agriculture on the world stage.
#Taiwanexports #honeypineapples #Taiwanpineapples #GaleriesLafayette #Frenchconsumers
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繼芒果之後,嘉義民雄的鳳梨成功進軍法國"拉法葉百貨"!嘉義縣長翁章梁化身在地導遊,帶法國團隊來到民雄產地,在田裡現採現吃,拍攝宣傳片。而打入頂尖市場的"蜜鳳梨",不只甜度高,更帶有甘蔗香氣,在百貨試跑階段,就獲得法國人極高的評價。
一箱箱鳳梨準備出貨,這批極品將進軍巴黎最頂級的"拉法葉百貨"。嘉義縣長翁章梁化身在地導遊,帶法國團隊深入民雄產地,在田裡現採現吃。
大口咬下,鮮甜的鳳梨當場"噴汁",這反應正是台灣鳳梨多汁的最好證明。而這回打入法國殿堂的秘密武器,是這個季節產量少、甜度更高的"蜜鳳梨"。
[[嘉義民雄鄉鳳梨農 陳映廷]]
“進軍法國的鳳梨是那個蜜鳳梨,那個的特色是甜度非常的高,那又有甘蔗的香氣,它跟金鑽不一樣,它的甜度是比金鑽還要高”
農民透露,蜜鳳梨連芯都可以吃,在法國試跑階段,就拿到了極高的肯定,成功拉高了台灣農產的價值。
[[嘉義民雄鄉鳳梨農 陳映廷]]
“第一步進入法國,未來也會到歐洲市場,法國在他們的拉法葉,巴黎高端的百貨公司在賣,那個地點賣,能把我們台灣的鳳梨的價值給拉高”
[[嘉義民雄鄉鳳梨農 王珮儒]]
“法國其實很多都把鳳梨然後拿來做一些甜點,我有看到非常多像做糖果,就是他們很喜歡那種水果軟糖,我看到的法國其實對鳳梨來講,也是很注重,也很喜歡的”
鎖定法國人熱愛將鳳梨製作甜點的商機,台灣蜜鳳梨打破以往日韓的外銷框架、成功跨足歐洲,也展現了台灣農業走向世界的頂級品質。
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