Local Yunlin candidate features giant cockroach in campaign poster
Local Yunlin candidate features giant cockroach in campaign poster
2026-09-22
You know election season has arrived when streets and alleys across Taiwan become covered in campaign posters. Tseng Chiang-chuan, a candidate to represent Yunlin’s Dounan Township, went with an unusual mascot choice—a giant cockroach. The candidate explained that when spoken quickly, the Taigi pronunciation of his name sounds like “cockroach.” Throughout his previous four terms leading his village, his constituents all called him the “cockroach warden.”
It’s hard to tell what’s on this campaign banner as it whips in the breeze. There’s no way that could be right. A nearby billboard should be clearer...
There’s a massive cockroach right in the center! It must be a printing error. Why would the candidate feature a cockroach so prominently? Let’s ask the man himself, candidate for Dounan Township representative Tseng Chiang-chuan.
Tseng Chiang-chuan
Dounan Township representative candidate
When I was a kid in elementary school, I was very mischievous. The sound of my name morphed into the nickname “Cockroach,” and people have been calling me that ever since.
If you say the name Chiang-chuan fast in Taigi, it starts to sound like the the word for cockroach. This resident said it more clearly.
- When we were kids, “Kang-tsuân” became “ka-tsuâ.” Everyone in Dounan calls him Cockroach. We have a lot of nicknames here. Like me, I run a breakfast shop selling hamburgers, so everyone calls me Burger.
Tseng previously served a warden of Jiushe Village for four terms, where his constituents all knew him as the “cockroach warden.” After an eight-year break from politics, he’s running for office once more. Afraid people have forgotten his real name, he decided to put the cockroach on his posters as a reminder.
- He’s been a warden for many years, so everyone’s very used to him.
- He was warden for a few terms. He did a good job!
In nearby Douliu, there’s another unique name. This candidate for Yunlin County Council is named Liao-something-chun. But how do you pronounce the middle character? Some people say yung, while others see hsu. So which is it?
Liao Chang-chun
Yunlin County Council candidate (NPP)
People tend to pronounce characters based on the components, so they usually say “yung.” I’ve noticed that people get tripped up when they see this character, so I added a phonetic guide to all my posters.
With so many people mispronouncing it, this candidate included an explainer on his promotional materials to help people remember while also leaving a lasting impression.
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嚇人! 斗南鎮代參選人選舉布條 出現"巨無霸蟑螂"
2026-09-22
選舉年，大街小巷，都能看見各個參選人的布條或看板，雲林有民眾發現，斗南鎮民代表參選人，曾江泉的布條和看板上，竟都印了一隻大蟑螂，令人納悶？本尊解釋，因為"江泉"的台語，唸快一點就會變成蟑螂，而且擔任四屆里長期間，大家都是叫他，蟑螂里長。
競選布條，隨著風飄呀飄，但上面圖案，越看越不對，來，旁邊牆上掛的看板，看得更清楚。
好大一隻小強，不，是大強，被印在看板正中間，蟑螂這麼明顯，應該不是印錯，怎麼回事？讓上頭的斗南鎮民代表參選人曾江泉，親自來為大家解答。
[[斗南鎮民代表參選人 曾江泉]]
“這個由來，就是我小時候很皮，讀國小很皮，曾江泉、曾江泉，外號蟑螂蟑螂，人家就一直叫了。”
原來，江泉江泉江泉，用台語唸快一點，就會變成"蟑螂"，接下來這位大哥，念得更標準。
-年輕的時候，江泉江泉蟑螂蟑螂，斗南人都叫蟑螂啦，我們斗南很多外號，像我在做早餐賣漢堡，人家就叫我漢堡、漢堡。
曾江泉，曾經擔任舊社里長4屆，當地居民都是叫他蟑螂里長，卸任休息8年後，今年曾江泉又出來參選，怕有些人已經忘記他的本名，所以乾脆直接印一隻大大的蟑螂在看板上。
他已經做了里長好多屆了，所以都已經很習慣了
做好幾屆里長了啦，做不錯啊
另外在斗六，也出現另一個情況，這位雲林縣議員參選人，廖什麼淳，中間的字到底怎麼讀，有的人念成永，也有的人念旭，那到底念永，還是念旭?
[[雲林縣議員參選人(時力) 廖昶淳]]
“大家都有邊讀邊，所以很常念成"永"字，其實我發現大家看到這個字，都會卡一下，所以我後續就把我的文宣都註記昶這個注音這樣子。”
一堆人唸錯，索性在文宣上加上注音，記得住又留下深刻印象。
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