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Coach tour in style: Travel companies pivot towards luxury domestic travel

Coach tour in style: Travel companies pivot towards luxury domestic travel

2022-09-22

With international travel still difficult, domestic tourism is changing rapidly. A big trend is luxury tourism, and upmarket coach and bus tours are on the rise. One company is offering tours on a specially made coach with just eight seats. They say it’s as fancy as any business class airplane cabin. Another is providing bus tours with a stay at a hot spring. Let’s take a look.

The seat gently reclines, and the passenger takes off his slippers for a nice nap.

Wang Fu-min
FTV reporter
Manufacturing the seats on this coach cost NT$100,000 apiece. They recline at up to 145 degrees, while a special attendant brings a drink for you to enjoy.

No matter how steep the road, your wineglass will be safe and sound here. You can fold out a dining table to eat while you enjoy a film. The coach company spent NT$20 million on this eight-seat coach — the first in the world. The seats are clearly a cut above.

Chen Yi-hsuan
Travel consortium chair
If there’s a lot of interest in this upmarket service, then we plan to possibly make three to five more vehicles later this year. Because with initial costs of NT$20 million, including the staff, to be honest we’re hoping we can make it back within five years.

But taking a trip on the coach will cost a pretty penny. A two-to-three-day tour including accommodation and board is NT$60,000 to NT$80,000 per person. If you want to hire the entire coach, that’ll cost at least NT$50,000 a day.

And that’s not the only company pivoting towards luxury. Another company is offering tours for four people on this nine-person bus. The driver’s service comes included, as well as one night at a hot springs resort. But only if you’re prepared to pay NT$40,000 a head for a two-day outing.

看好疫後旅遊市場 國旅吹起奢華風

2022-09-22

看好疫後旅遊市場,國內有業者砸2千萬,打造一台全球唯一的八人座遊覽車,還有專人在車上手沖咖啡,2-3天行程,每人團費要價6-8萬。也有業者設計高檔團,高級9人小巴,配備司機、導遊,2天1夜團費也超過四萬,都挑戰消費者的接受度。

座椅緩緩傾斜,乘客還能換上拖鞋,在旅程中偷閒,好好睡一覺。

[[民視記者 王富民]]
“這輛遊覽車的座椅,每張要價十萬元,讓你能斜躺145度角,還會有專人送上飲料,讓你盡情享用”

路途再顛頗,高腳杯也放得穩妥,一旁還能變出餐桌,讓你邊吃飯,邊看電影。旅遊業者花2千萬,打造全球唯一8人座遊覽車,座位明顯升級。

[[旅遊集團董事長 陳怡璇]]
“如果說大家對這個高端市場接受度很高,我們可能預計在年底(還)會打造三到五台,因為兩千萬的成本,包括服務人員等等之累的,說實在,看能不能五年(回本)”

乘客想搭荷包也得夠深,2到3天高檔行程,包含食宿,一人就要價6至8萬,若是要包車,一天起碼要花上5萬。

看好疫情後高端國旅不只一家,另一家業者推四人就成團的行程,9人座小巴配司機、導遊各一名,入住溫泉渡假村,2天1夜團費1人就超過4萬。

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