Beauty products see booming sales ahead of the lifting of a rule requiring wearing of indoor masks
Beauty products see booming sales ahead of the lifting of a rule requiring wearing of indoor masks
2023-02-10
A surge in sales of cosmetics and beauty gadgets has been reported ahead of the Feb. 20 lifting of the requirement to wear a mask indoors. One online shopping platform says things like facial massagers, electric shavers and electric toothbrushes are selling particularly well. Meanwhile, a brick-and-mortar shop reports more and more customers are buying face care products and makeup. All this is so that a good face could be presented to the world.
His face is soft and supple after a clean shave. During the pandemic, some men could go for days and days without shaving -- after all, their jaws would be covered by face masks. But with the mask mandate easing on Feb. 20, this man says it’s time to get grooming again.
Member of the public
I thought the rules were easing today, so I shaved off my facial hair. I usually shave once a week. Sometimes I got a little lazy and I go without shaving for a little longer. Having a little stubble was fine. It didn’t matter. But now I want to stay on top of it. My company really requires us to be groomed. My supervisor especially cares about this. I think my supervisor would turn a blind eye during the pandemic. But now that we’re going back to normal, I’m going to have to shave every day.
Member of the public
During the pandemic, I was at home all the time, so I didn’t need to put make up on. I wouldn’t even put on any tinted moisturizer. So I think it was very chill. But now the restrictions are getting lifted, and so I’m think I’m going to have to spend some money on cosmetics.
With the end of the indoor mask mandate drawing closer, sales have shot up for electric shavers, heated facial massagers, electric toothbrushes and other small electronics. Online searches for these kinds of products have doubled.
Cheng Chu-ni
Online retail platform PR
People will start showing their faces and teeth. So these small appliances and gadgets are in high demand. There’s been a clear growth in sales, which are about 20% higher than during the same period last year.
Chen Ruei-feng
Drugstore pharmacist
Yesterday, after the easing of the face mask mandate was announced, more people have been coming to our shop to buy lip care, facial care and other cosmetic products.
With masks coming off, retailers are looking forward to shopping sprees for cosmetics in the near future.
要露臉了好緊張! 美妝.保養用品銷量增
2023-02-10
防疫期間，戴著口罩，省去化妝、剃鬍子的時間，但隨著全面脫罩的時刻越來越近，不少人開始擔心門面，趕緊添購美妝、保養用品，電商平台和賣場、藥妝店，都明顯感受到，這波"脫罩"商機，強勢來襲。
剃掉鬍渣，臉上清爽許多，但防疫期間，不用露臉，有人長達10天不刮鬍子，一聽到室內脫口罩，研擬2月20日上路，反到開始緊張。
[[民眾]]
“我以為今天開放，我就特地刮(鬍子)了，那我通常都是一周刮一次，有時候會有懶惰心理，長一點點，一點點(鬍子)無所謂，無所謂，現在都開始會很在意，而且有些公司會很要求，像我們老闆其實滿在意的，然後在疫情期間我覺得他睜一隻眼，閉一隻眼，但現在如果恢復以往的話，大概每天都必須要把鬍子刮乾淨”
[[民眾]]
“之前疫情的時候都居家，所以根本就不用化妝，我連隔離霜都沒有擦，所以就覺得這樣子很輕鬆，但是現在好像要解禁了，開始有在看一些保養品，我覺得比之前還花錢”
全面脫罩進入倒數，除了電動刮鬍刀，具有溫感功能的美容儀，和電動牙刷等清潔小家電，最近銷量持續攀升，網路搜尋量，更是翻倍成長。
[[電商平台公關 鄭筑霓]]
“民眾要開始秀齒露臉，很需要的這些小家電或是生活用品，其實整體的銷量都有很顯著的成長，相較去年同期其實都有成長2成以上的業績”
[[藥妝店藥師 陳睿烽]]
“昨天收到口罩鬆綁的法令後，消費者已經開始陸續到門店裡面，添購關於唇部保養、臉部保養，或是臉部彩妝的相關產品”
各大通路，摩刀霍霍，全力迎接這波脫罩商機。
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