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TSMC CEO says trustworthiness is key competitive edge

TSMC CEO says trustworthiness is key competitive edge

2023-05-11

Being trustworthy is TSMC’s key competitive advantage, says a company executive. TSMC CEO C.C. Wei was speaking at the TMSC 2023 Technology Symposium in Hsinchu. In his keynote, Wei highlighted Taiwan’s crucial role in the world as a semiconductor powerhouse. Despite the turmoil of inflation, TSMC has an edge over its industry rivals, because it can be trusted to put its clients’ success first.

Yang Ssu-min
FTV reporter
TSMC is holding its Technology Symposium in Hsinchu. More than 20 partner firms were invited to showcase their latest technologies. TSMC CEO C.C. Wei also gave an address.

C.C. Wei
TSMC CEO
So due to the Russia-Ukraine war, inflation is rising all around. This war that’s happening so far away – to use a phrase in Chinese, “What’s that got to do with us?” Well, it does affect us. Take neon gas for example – we at TSMC ended up paying six to seven times the usual price.

But with challenges come opportunity. TSMC CEO C.C. Wei said the pandemic was a global wakeup call about the vital role of semiconductors in daily life. And with the artificial intelligence industry booming, TSMC’s advanced chips are creating more value than ever for client products.

C.C. Wei
TSMC CEO
We sold a chip for US$600 to US$700, a chip for AI application. Then we bought it back for US$200,000. So one day I sat down with him and said, “Hey, my friend. Are you really my friend?”

His humorous side on full display, Wei said there was one thing that semiconductors can’t do.

C.C. Wei
TSMC CEO
We will have smart homes. We’ll also have smart cities. This will all be made possible by semiconductors, with the support of AI and 5G. The only thing that AI and 5G can’t help with, frankly, is to make our politicians smarter.

Once the laughter died down, Wei was back to business. He said he was confident in TSMC, and not only because of its technical strengths.

C.C. Wei
TSMC CEO
There are actually very few real competitors out there. Would you entrust your product design to someone who also makes products of their own? We put our clients’ success first, and TSMC’s growth follows. We hope you’ll remember this word – trust – this is a key word.

Facing rivals like Samsung and Intel, Wei said that being trustworthy was TSMC’s key advantage. He urged clients to stand shoulder to shoulder with TSMC to weather the economic downturn.

台積電技術論壇新竹登場 魏哲家強調信任成優勢

2023-05-11

台積電技術論壇在新竹登場,總裁魏哲家進行演講,提到台灣的半導體獲得全球重視。雖然受通膨景氣影響,面臨挑戰,但他強調與客戶合作能降低成本,值得信任、更是台積電能夠贏三星和英特爾等競爭者的優勢。

[[民視記者 楊思敏]]
“台積電11號在新竹舉辦技術論壇,邀請20幾家夥伴廠商展現最新技術,總裁魏哲家也發表演講”

[[台積電總裁 魏哲家]]
“(烏俄戰爭)所有的通膨就上升了,那麼遠的地方發生戰爭,如果用中文講,關我什麼事,就是有,有影響,氖氣,我們最後台積電,好像用6倍到7倍的價錢買”

有挑戰,也有機會。魏哲家談到,疫情以來,全球意識到半導體對生活的重要性,加上今年AI蓬勃發展,有了台積電先進晶片,為客戶產品創造更多價值。

[[台積電總裁 魏哲家]]
“我大概賣了600到700塊(美金),一個晶片給他,AI應用的東西,用20萬美金把它買回來,所以有一天我就跟他坐在一起說,我的朋友,你真的是我的朋友嗎”

魏哲家演講中,不時展現幽默個性,還提到只有一件事,半導體做不到。

[[台積電總裁 魏哲家]]
“我們也會有智慧的家庭,我們也會有智慧的城市,這一些都靠我們半導體靠AI跟5G來完成,我們AI跟5G無法做到的,坦白講,沒有辦法讓政治家更有智慧”

開完玩笑後言歸正傳,魏哲家對自家有信心,不只技術超前,更點出台積電的關鍵優勢。

[[台積電總裁 魏哲家]]
“可以跟我們真的努力競爭的,其實不多,你會把你的產品設計交給一個也會設計產品的人嗎,我們讓各位先成功,然後台積電才跟著能夠發展,也希望你們記住這句話,信任,這是一個關鍵字”

面對南韓三星和美國英特爾等競爭者,魏哲家強調,值得信任是其他家做不到的,期待與客戶攜手合作,度過景氣谷底。

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