Unusual marketing stunt makes good use of baffled banners

Unusual marketing stunt makes good use of baffled banners

2024-01-16

The historic district of Anping in Tainan is a major tourist destination. But recently, punters have been attracted by a new sight in the area. A group of businesses have set up huge red banners with endearingly baffled messages. “I don’t know why we put these up,” reads one of the droll banners. The unusual marketing stunt has been a big hit for the small businesses, as locals and tourists flock to see the banners in person.

A road in Tainan’s Anping District. Not one, not two, not three, but four restaurants all have eye-catching red banners up. This is a hotpot restaurant, but the banner has nothing to do with hotpot. It says, “The whole street has banners, we’d stand out if we didn’t too.” The next says, “I don’t know why we have the banners, either.”

Mr. Cheng
We thought, if we just put up one banner, it wouldn’t create the right atmosphere. So we asked the neighbors to hang banners up with us, and that way, we created an attraction.

This drinks store owner wanted to create some buzz, so he got the neighbors into the plan, and they all put up these humorous banners. One 5-meter banner costs about NT$1,000 to make. So each banner is worth NT$800-1,000 – a very cheap way to create a scene. Lots of visitors have come here to enjoy the joke and take a photo, and it’s been great for business.

Hotpot restaurant owner
Customers ask about it. It seems to have worked well.

Member of public
I was attracted to come because of it. It’s quite creative.

The initiator of the project says the banners have got the response he hoped for. The group is still mulling over what the next joke might be, but for now, this street of red banners and mock confusion is the hottest place to be in Anping.

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整排店家掛紅布條無厘頭文字爆紅成觀光新亮點

2024-01-16

台南安平是國內知名的觀光景點，最近有網友發現，安平有一整排店，都掛起了醒目的紅布條，最有趣的是，其中一間店面，上面還寫：我也不知道為什麼要拉布條？無厘頭的文字，在網路上掀起熱議，有網友笑說，這該不會是安平紅布一條街？

台南安平區街道上，放眼望去，1間、2間、3間、4間，門口都掛上醒目的紅色布條，拉近看，火鍋店的布條，卻跟火鍋完全無關，上面寫著「一整排店都拉布條，自己不拉好奇怪」，旁邊還有「我也不知道為什麼要拉布條」。

[[發起人鄭先生]]
“想說如果我們自己掛的話，就沒有那個氛圍，所以我們就想說找隔壁的一起，把布條掛上來，這樣的話這邊就會形成一個景點。”

原來是飲料店老闆想出奇招，串連隔壁店家，大玩紅布條梗，以市價5米紅布條，大約1千元左右來說，製作這些紅布條，每條價格大概落在8百到1千元，便宜又有噱頭，很多人都聞風來打卡，對生意幫助許多。

[[火鍋業者]]
“客人來也是會問啦，好像效果還不錯。”

[[民眾]]
“就被吸引過來，蠻有創意的。”

發起人說，這波紅布條風潮迴響很好，之後會看有沒有新的點子，延續下去，讓紅布一條街，成為安平觀光新亮點。

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