Increased myopia in tech generation bringsnew business opportunities

Increased myopia in tech generation bringsnew business opportunities

2024-06-25

Nowadays people are not only glued to their phones, but regularly use electronic devices like tablets and computers. As the nearsighted population grows, so do related business opportunities. For example, screen protectors were previously only designed to protect your phone, but now many also add features like blue light filters and anti-reflection. Businesses are also promoting stress-relieving massage eye masks and eye protection lamps, targeting office workers and students who use screens for long periods of time.

Glasses stores are everywhere in Taiwan. Not only local brands, but also foreign businesses have opened up shop here. As over 60% of Taiwan’s population is nearsighted, there are great business opportunities for glasses and related products.

Screen protectors for phones, tablets, and other electronic devices no longer simply protect the screen.They also have anti-blue light and anti-reflection features. Some businesses are even advertising a new generation of screen protectors that can filter out 60% of high-energy blue light.

Liao A-hui
Tech consultant
Most filter out 20% or 30%. Products that filter out 60% are less common.

Tsang Lan-ko
Doctor
They claim their product protects against a certain percentage of blue light, but if there is no certificate to back up their claim, I think you should be a little hesitant. In the past it was mostly senior patients who had eye conditions, but now more and more young people are having problems. So, when looking at screens, I really suggest that you take a 5- to 10-minute break every 30 minutes.

It’s nearly impossible for modern people to use their phones less, so it’s best to start by relieving eye fatigue. In addition to steam eye masks, heated eye masks with a massage function have become popular in recent years.

You can listen to music while using the massage eye mask, and some businesses have even released models you can see through, allowing you to relax without stopping what you’re doing. Masks like this as well as specialty computer lamps have become popular amongst the working class.

Jessica
Salesperson
We noticed that when the school term begins, many families will buy eye protection products, like specialty lamps, for their children. This is considered peak sales season for eye protection products. The primary consumers for eye massage masks are office workers over 35 and seniors over 50.

Taiwan’s nearsighted population is already one of the highest in the world, and it’s only rising. For businesses, this means that eye protection products offer big market opportunities.

For more Taiwan news, tune in:
Sun to Fri at 9:30 pm on Channel 152
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3C時代護眼商機大! 抗藍光.按摩眼罩大熱銷

2024-06-25

現代人不只手機滑不停，還有平板等各種3C用品，近視人口一多，也讓商機跟著變大!像是螢幕保護貼，過去都只主打保護手機，現在多半會再加強濾藍光、抗反射等功效。另外，業者也推出各種紓壓按摩眼罩，還有護眼檯燈等商品，鎖定須要長期用眼的上班族和學生族群。

走在路上隨處可見眼鏡行，除了本土品牌外，國外連鎖業者也來台拓點，台灣近視人口超過6成，不只眼鏡，相關用品的商機也很大。

手機、平板等3C用品的螢幕保護貼，不再只主打單純的防護功能，反而在"濾藍光、抗反射"等護眼功效較勁，更有業者喊出新一代玻璃保護貼，能有效過濾60%的高能量藍光。

[[3C達人廖阿輝]]
“20% 30%就是滿常見的產品，那到像60%是市場上比較少見的”

[[醫師蒼藍鴿]]
“喊到說他抗藍光抗到幾%，如果沒有一個認證在背後，其實我覺得大家都要稍微，可能遲疑一些些。(另外)以前都是老年患者，才會有的一些眼睛疾病，現在都是有年輕化的趨勢，所以真的還是要建議大家，使用30分鐘，一定要休息5到10分鐘”

要現代人少用手機，幾乎不太可能，只好從舒緩雙眼疲勞做起，除了常見的蒸氣眼罩外，具有按摩功能的熱敷眼罩，也是近年熱銷商品。

邊按摩還能邊聽音樂，甚至有業者推出"透視款"，讓你紓壓同時，不用停下手邊的事，類似眼罩和電腦螢幕掛燈，都成了上班族最愛。

[[團購業者 Jessica]]
“我們觀察比較明顯就是開學季之前，像這樣子的一些護眼檯燈，或是護眼的商品，有多數的家長都會在這個時候，來買給小朋友，所以這個算是一些護眼商品的銷售旺季。上班族來說 35歲以上的上班族群，或是像50歲以上的長輩，都是我們主要的這種，眼部按摩器的消費客群”

台灣近視人口的比例居高不下，更在全球居冠，讓護眼商品，成了業者眼中的新藍海。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週日至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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