Viral flavored fries from Philippines set up shop in Taipei
Viral flavored fries from Philippines set up shop in Taipei
2025-07-08
Potato Corner, a viral fries outlet from the Philippines is setting up its first shop in Taipei. The outlet will be in Songshan District, and be operated through a local distributor. The past two years have been great for foodies in Taiwan. From US fried chicken brand Popeyes to legendary Korean BBQ restaurant Gold Pig, more and more viral celebrity-favorite foods are making their way here.
The self-proclaimed “World’s Best Flavored French Fries” outlet, Potato Corner was established in 1992 in the Philippines. It now has more than 2,000 stores worldwide, including in the US, South Korea and Indonesia. Recently, a Taiwanese restaurant group posted several job openings for a Potato Corner outlet in Taipei’s Songshan District, offering a monthly salary starting at NT$40,000 for four to five management associates. But what do locals think about this new international brand?
Member of public
New things do catch my attention.
Member of public
I think I’ll try it. It’s novel and I haven’t tried it before. It’s the price that matters, because usually those newly introduced brands are quite pricey.
Member of public
I think I’ll try the fries, because I’m not a fan of sweet desserts. I think fries also go well with an alcoholic drink. Pricing between NT$120 to NT$150 is acceptable.
Many Insta-famous restaurants have recently set up shop in Taiwan, from Japan’s “I’m donut?” in Taipei’s East District, to Popeyes from the US and celebrity-favorite Korean BBQ restaurant Gold Pig. But what are the pros and cons of taking on a viral brand?
Li Shyh-Jane
Food company manager
We call it a multi-brand but refined management, meaning each and every brand is done very well, so much so that it becomes a must-try among the general public. That way, the product can quickly go viral. That kind of FOMO culture easily props up a brand for under half a year, or even half a year, and maybe a year at most. But that’s also the biggest risk with taking on viral brands.
The industry insider adds that these viral brands must continue to innovate in order to avoid falling into the “egg-tart effect” trap, which can be likened to a one-hit wonder in the food industry. Fortunately, Taiwan’s restaurant industry is still growing. Last year, the industry turned revenue of just under NT$1.04 trillion, a 3.6% year-on-year growth. Locals are also willing to line up for the hottest food items. The real challenge, it seems, is staying on top of the game after the hype subsides.
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#potatocorner #fries #chips #shakeys #philippines #台北美食
號稱"全世界最好吃薯條" Potato Corner來台落腳松山
2025-07-08
餐飲集團掀起"代理旋風"，一連串外國餐飲插旗台灣，像是美國炸雞Popeyes、還有GD和IU都愛的、號稱最難訂的韓國燒肉，近期東區大排長龍的日本甜甜圈進軍台北後，全世界最好吃的薯條也要來，菲律賓薯條專賣店"Potato Corner"被發現悄悄徵才，即將落腳台北松山，餐飲專家分析，代理風潮有利有弊，得持續創新、創造話題。
號稱全世界最好吃的薯條Potato Corner，以獨創聞名，1992年成立，美國、韓國、印尼都有分店，全球2000家，國內餐飲集團悄悄徵才，將落腳松山，需要儲備幹部4-5人，薪資4萬起跳，但民眾對外來品牌有興趣嗎?
[[民眾]]
“通常新的東西都會被吸引到”
[[民眾]]
“我是可以試試看，比較新穎沒試過。價格吧，因為通常引進來的價格都滿貴的”
[[民眾]]
“我覺得薯條會，因為我不喜歡吃甜食，所以我覺得薯條，可能有點下酒吧。(售價)120到150(可以接受)吧”
看看日前才剛插旗東區的超人氣甜甜圈I’m donut，大排長龍，美國第二大速食店，Popeyes去年也來到台灣。還有韓國藝人GD和IU都愛的、號稱最難訂的韓國燒肉金豬食堂，也讓不少老饕讚不絕口，專家分析，代理外國品牌有利有弊。
[[食品集團副總經理 李世珍博士]]
“我們叫做多品牌但是精緻化經營，就是把每一個品牌，他把它做得很深入很精緻，大家一個群體之間的話來說，「你有沒有去過、有沒有吃過」，這種潮流的性質的部分，讓它可以迅速爆紅。在這種整個跟風文化的時候，很容易讓一個品牌，快速之間可能半年內，甚至是半年，那最長就是一年就做到就是沒有了，經營這種潮流化品牌的一種風險”
專家認為得持續創新和創造話題，才能避免蛋塔效應，不過全台餐飲市場商機還在增加，去年年增率3.6%，全年營業額1兆378億元，不少台灣人不惜排隊時間也要嘗鮮，但要是熱潮過了，業者考驗正要開始。
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