
A new department store in Taipei is set to open its doors on Friday. The Dream Plaza will take over the space of the former 24-hour Eslite bookstore in the glitzy Xinyi Shopping District. Its owner, Uni-President, has invested NT$1 billion in the shopping center. Its goal is to get in on the NT$8 billion in business opportunities generated in the shopping district, with other big names such as Shin Kong Mitsukoshi and Breeze Center, which accounts for one quarter of Taiwan’s department store business. Let’s hear more.
Chen Tsai-ying
Overseer of imported shoe brand
We decided on a special mixed-concept store at the department store, selling not just shoes and bags, but also charms and dolls.
Chen Yun-long
Department store PR
All the shops will be open by the first quarter of 2026. We are expecting NT$100 million in sales over the entire year. We’re going to have the first Taiwan outlet of a Michelin-starred restaurant, as well as the first department store flagship outlet of a restaurant chain. We have all the brands that customers like.
If you can’t sleep at night, the department store has you covered, with its 24-hour coffee shops and bookstores. With almost 25,000 square meters of retail space over six levels, it’s the destination for retail therapy, offering everything from electronics, to apparel and fine cuisine.
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#mall #shoppingcenter #departmentstore #shopping #xinyi #dreamplaza
一年多前,24小時的誠品信義店退場,由統一集團斥資10億的Dream Plaza進駐,7/25就要開幕,要與對面的三棟新光三越、斜對面的微風信義,搶奪信義商圈一年上看800多億,佔全國四分之一的百貨商機。
[[進口女鞋督導 陳采瀠]]
“為了這個百貨啊,然後就是有特別,就是有做一個複合式概念店,除了鞋子啊,包包之外,我們還有一些吊飾跟公仔”
[[百貨公關部協理 陳昀隆]]
“在明年第一季全部開出之後呢,未來完整的年度呢,預計將會有百億的表現,全台首店米其林餐廳,還有百貨首家旗艦店等等,只要是消費者喜歡的品牌呢,我們都會來引進”
半夜睡不著,24小時的連鎖咖啡廳、書店,陪你度過漫漫長夜,統一集團7500坪新商場Dream Plaza,從最高六樓,往下走,3C品牌到男女生都愛的潮流服飾,美食,從裝潢到擺設,都讓人耳目一新。
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