Hotels in central Taiwan offer NT$1 suites to boost occupancy
According to figures from the Tourism Administration, hotel bookings last year had declined by 6.21%, with more and more domestic travelers opting for single-day excursions rather than overnight stays. To boost occupancy rates, a group of hotels in central Taiwan have launched a promotion for NT$1 presidential suites. Fifteen lucky winners are to get rooms as big as 82 ping, which normally go for NT$30,000 per night.
This presidential hotel suite has a wide double bed and even a karaoke lounge. If the kids want to splash around, there’s also this wading pool. It originally costs NT$35,000 to book for the night. But some lucky guests will get the chance to stay there for only NT$1!
Hu Chih-chun
Nantun hotel manager
Many hotels haven’t even reached 40% occupancy this summer. Overnight stays by domestic travelers have declined. We got together three hotels and are promoting our best rooms to show travelers the quality of our establishments.
According to data from the Tourism Administration, a record 222 million trips were made within Taiwan last year. But hotel bookings were down 6.21%, showing that more travelers are preferring single-day excursions to overnight stays. To get these numbers back up, three hotels had the idea to hold a drawing for NT$1 stays in their nicest suites.
Member of public
It’s exciting! To be able to stay in such a luxurious room for just NT$1.
This family from Taoyuan is paying over NT$4,000 to spend a weeknight in Taichung. When they heard about the NT$1 deal, their faces lit up. Apart from this 82-ping suite in Nantun District, another hotel in the Fengjia shopping area is also putting up their 25-ping suite, originally NT$10,000 for a night.
Chen Ming-hui
Fengjia hotel manager
Before the pandemic, our occupancy rate was almost always 90 to 100%. Now, we’re only at around 60%.
It’s not only Taichung hotels that have felt the squeeze. Hotels in Nantou’s Sun Moon Lake are also facing a drop-off in bookings.
Chen Lin-kai
Sun Moon Lake hotel manager
When the economy was doing well, overall occupancy rates in Sun Moon Lake would hover around 70 or 80%. But starting from last year, it’s contracted to just 50%. This year has been even worse. On average, we’re only filling 30 to 40% of our rooms.
Three certified hotels in central Taiwan have all agreed to put up five rooms each for the promotion, meaning that 15 lucky groups will get to experience their most luxurious suites for only NT$1. By promoting the best of what they have to offer, the hotels hope it will spark a revival in overnight stays.
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2025-08-20
