Kenting authorities to apply new methodology to gather visitor stats
Kenting authorities to apply new methodology to gather visitor stats
2026-02-13
Pingtung authorities have come out in a response to a recent report claiming that Kenting is seeing sharply declining visitors. A county government official says the sharp decline can be largely attributed to its use of outdated statistics methodology. He says current statistics reflect the number of tickets sold at Kenting National Park and the number of cars parked, and therefore is far from reality. As remedy, the national park authorities plan to adopt a new big data-based method.
Even though it’s winter, surfers still flock to Kenting’s beaches. There are also families with kids playing on the sand.
- It’s pretty cheap to rent a beach umbrella. Just 400 to 500 bucks can get you through the day.
That said, winter is still off-peak season for Kenting tourism. A recent report stated that the number of visitors to Kenting has plummeted in recent years, leading to wide discussions. Some say domestic travel is on a downward trend, while others say it’s because young travelers no longer visit. But authorities say one must consider the methodology before drawing conclusions.
Chang Jui-yu
Pingtung tourism development bureau
Kenting National Park’s statistics came from the number of tickets sold at each site, as well as parking. One must also consider taking the locations into account. Emerging and newly popular attractions aren’t factored in, so our current stats don’t necessarily reflect the whole picture or keep up with the times.
The Kenting National Park administration team gets their numbers from tickets sold at attraction sites and parking statistics. These datasets may no longer reflect reality. That’s because many visitors now opt for other activities instead, such as water sports, private tours, nightlife and stargazing. The stats don’t include these numbers.
We did the beach, the aquarium, and the main street of Kenting.
I’m only here to surf. I’m staying here. I won’t be visiting other attractions, because I’ve been here several times already.
Chang Jui-yu
Pingtung tourism development bureau
The county government has commissioned a data analysis company to gather statistics on the volume of passengers at 20 major attractions, using big data. The results show that in 2025 alone, 6.3 million visited the commercial area of Hengchun Peninsula.
Tseng Tien-ting
Kenting National Park
After assessments, we’ve decided to keep up with the times and base our statistics upon telecommunications. We’re now in talks with relevant vendors to conduct big data analysis.
Kenting authorities are now considering new methodologies so as to gather statistics that better reflect reality. In this way, they can improve upon visitor experience.
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#kenting #pingtung #taiwantourism #beach #surfing
墾丁觀光人次雪崩下滑? 屏縣府:未納入新景點 數據失真
2026-02-13
日前媒體報導墾丁觀光人數雪崩式下滑，從巔峰期的837萬人次跌至僅剩200萬人次，引發討論。屏東縣政府澄清，這個數字是根據墾丁國家公園內景點賣出的門票和停車位所計算出來的，縣府委託專業團隊進行大數據統計，去年恆春半島遊客有630萬人次，觀光並沒有雪崩式下滑。
即使是冬天，墾丁海面上仍然可以看到很多衝浪客，乘浪而行。沙灘上也有家長帶著孩子來玩沙。
- 其實現在租傘還蠻划算，四五百塊就可以玩一天了
冬天墾丁進入淡季，各行各業休養生息，日前卻出現一篇報導，說墾丁觀光人數雪崩式下滑，引發熱烈討論，有人追究原因說是國旅退燒，有人怪年輕人不來，但其實問題在於引用的數據來源。
[[屏東縣交旅處副處長 張瑞裕]]
“墾管處的統計數據，是以個別景點門票，或停車場車輛停車統計方式為主，景點挑選是否符合時宜有關，因為新的且熱門及最夯景點，未完全納入數據，難免失真也不合時宜”
墾管處長期以來都是以傳統景點的門票和停車位來計算遊客人數，被視為已經過時，因為現在多數遊客來墾丁都不是去這些地方，而是玩水，或是走私房景點，夜間經濟與觀星活動，這些遊客卻都不在統計數字之中。
- 海邊，然後海生館，跟墾丁大街這邊晃晃而已
- 就是來純衝浪而已，就住在這裏，其他景點沒有耶，因為來過蠻多次的
[[屏東縣交旅處副處長 張瑞裕]]
“縣府委託數據公司，針對屏東20大區域景點，以區域計算人流，採用大數據分析統計，以114年國內旅客到訪恆春半島旅遊商圈，就有630萬人次”
[[墾管處副處長 曾添丁]]
“本處經過評估以後，決定與時俱進，採用目前主流的手機，電信信令大數據統計方式，目前正在與相關業者洽談中”
失真的統計，導致墾丁無辜揹黑鍋，墾管處表示會深度檢討，與時俱進，避免墾丁再被誤解。
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