
Always on the lookout for new business opportunities, a chain coffee house has not only expanded into gyms, but taken over an American-style steakhouse. It aims to attract budget-conscious consumers with affordable pricing, offering large-portions, delicious steaks, and Western-style brunch.
A sliced steak gleams from a cast-iron pan. It used to be a well-known American steakhouse, but after it closed down, a chain coffee shop bought it.
For steak lovers, the restaurant offers a 20-ounce tomahawk steak that has to be ordered in advance. It also offers a variety of brunch options for under NT$200, creating a menu great for both morning and evening.
Customer
Likes steak
I think the steak here is really big and so satisfying. I like meat, so for me, eating a portion like this really satisfies my craving.
Customer
Likes brunch
The brunch meals are really big, the kind of breakfast that will really fill you up.
The chain store that bought this steakhouse has been expanding its business in recent years, moving into hot pot and bakery, and even opening a gym in 2022. Now it’s entered the restaurant market.
Huang Ming-hsien
Chain coffee shop CEO
Taiwan’s brunch market is worth tens of billions, and with young people’s spending power continuing to grow, we want to integrate brunch, American dining, and steakhouse culture. With our central factory, we have an advantage over competitors when it comes to raw material costs.
Ku Shang-chun
Association of Chain and Franchise Promotion
The food and beverage market is already close to saturation, so businesses need to expand horizontally to diversify risk. Especially with the rise of AI and IoT, the more storefronts you have and the larger your group is, the stronger your operational big data and economies of scale will be, creating a situation where the big gets bigger and the strong gets stronger.
With the coffee shop market so competitive, chain stores like this are expanding their businesses into different areas to try and remain profitable.
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#coffee #coffeeshop #restaurant #foodandbeverage #industry #steak #steakhouse #brunch #American
看準餐飲市場商機,有連鎖咖啡業者,近年不只跨界開設健身房,如今也搶攻排餐市場,接手熄燈的美式牛排館,希望以平價策略吸引小資族,同時也推出大份量排餐,和早午餐,要擴大餐飲版圖。
鑄鐵鍋內,牛排切面呈現誘人色澤,飽滿肉汁,讓人看了口水直流,這間知名美式牛排館,日前驚傳熄燈,現在被連鎖咖啡品牌收購後,重新開幕。
看準台灣人愛吃牛排,針對肉肉控、老饕們,也有要事先預訂的,超大份量的20盎司戰斧牛排,業者跨界打造餐飲品牌,還推出不到200元的早午餐,要讓消費者從早吃到晚。
[[民眾]]
“我覺得這邊的牛排就是很大,然後吃得很過癮,因為我自己是蠻喜歡吃肉的,所以我覺得這樣的份量,我覺得吃起來很爽。”
[[民眾]]
“早午餐的份量都非常大份,早餐也可以吃很飽的那種”
其實,連鎖咖啡業者,近年動作頻頻,不只咖啡、火鍋、烘焙坊,2022年更跨界開設健身房,如今搶進排餐市場,要讓企業版圖持續擴大。
[[連鎖咖啡董事長 黃銘賢]]
“台灣的早午餐有千億的市場,所以因為現在年輕人的消費模式越來越強大了,所以我們想要把早午餐跟美式餐廳,跟牛排餐廳的文化,全部整合起來。我們中央工廠,讓我們的原料成本,會比同業競爭起來,會有更大的優勢。
[[加盟促進協會的副秘書長 顧上均]]
“現在餐飲市場已經接近飽和,必須要橫向擴張來分散風險,尤其AI以及物聯網的時代來臨,當你的門店數量越多,集團規模越大,得到的營運大數據,以及規模經濟效應,也就會越強,形成大者恆大,強者恆強的局面。”
咖啡市場競爭激烈,幾近飽和狀態,要想讓餐飲版圖持續獲利,業者透過併購新品牌,擴大營收項目。
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