EasyCard company launches custom EasyCards to warm welcome

EasyCard company launches custom EasyCards to warm welcome

2024-06-12

The EasyCard company has launched customized EasyCards for the first time, and the product has received a very warm welcome. More than 10,000 custom cards have sold in just a few weeks. Card holders are mostly choosing to print their cards with photos of popstars, family members or pets. The cards are available from just a few of Taipei’s busiest MRT stations. FTV went down to one station, to find out what folks queuing for a card hope to get from the experience.

A huge queue has formed at this MRT station. What’s the big event?

Member of public
I’ve printed this brand-new custom EasyCard, with a photo of the K-pop idol Minnie from the group (G)I-DLE.

Member of public
I printed a card of an idol, Yujin from IVE. This is Yeh Shu-hua from (G)I-DLE.

The EasyCard company collaborated for the first time with a printing company to launch custom cards on May 20. In this first trial period, the printing machines are only available at MRT Nanjing Fuxing station, Zhongxiao Fuxing station and Zhongshan station.

Meng Chia-mei
FTV reporter
It’s really simple to print your custom EasyCard. You just need to scan a QR code, upload a photo of your favorite idol, and in less than two minutes, you can get back your own personalized card.

They’re so popular that the company has issued a limit of five cards per customer. A normal EasyCard features a cute cartoon design and sells for NT$100. These custom cards are almost four times as expensive, but many fans think that’s a steal if they can get a card with their fave on.

Member of public
EasyCards are cheaper than something that would be issued by the government, like in South Korea they have transport cards.

Member of public
I think it’s worth it, for an EasyCard to have something you like on it.

Member of public
I’m getting an EasyCard for my child today, as a commemorative thing. And I’m getting one for my close friend. When he sees it he’ll think of how I gave it to him, so it will feel sweet.

The custom card frenzy has swept in from South Korea, where the super-popular Namane cards are available from machines at all the top tourist destinations.

Tang Yuen-chun
Marketing expert
The EasyCard is a ubiquitous item in the handbag, and it’s become a top way to express your individuality. You don’t want to be the same as everyone else. So that will create, in the short term, a trend of huge demand for these custom cards. An expense like this is considered quite reasonable by people who really care about expressing their individuality.

Stats from the EasyCard company suggest that people like to print cards with photos of idols, pets and family members. The age of the one-size-fits-all card is long gone.

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夯到祭出限購令! "客製化悠遊卡"1人只能買5張

2024-06-12

客製化卡面風潮從韓國吹進台灣，悠遊卡首度推出自製悠遊卡，上線不到一個月，賣破萬張，好多追星族特地到場，就為了將最愛的偶像印上卡面。捷運出動紅龍拉隊伍，還祭出限購令，一人只能買五張。即使已經實施快一個月了20天了，忠孝復興站還是大排長龍。

捷運站排出長長人龍，大家究竟，在排什麼？

[[民眾]]
“印這個最新的自製悠遊卡，韓國女團(G)I-DLE的Minnie”

[[民眾]]
“(來印)偶像小卡，IVE的安俞真，這是那個(G)I-DLE的葉舒華”

悠遊卡公司首度跟拍貼機廠商合作，5月20日，推出客製化悠遊卡服務。試營運期間，機台據點只在南京復興站、忠孝復興站及中山站。

[[民視記者孟嘉美]]
“自製悠遊卡有多簡單，只需要掃描QR CODE，再上傳你最喜歡的愛豆照片，不用兩分鐘，就能獲得專屬你的個人悠遊卡”

夯到要祭出限購令，一人最多只能買五張。一般悠遊卡，貼上可愛的卡通圖案，單張售價只要100元，自製悠遊卡，相較之下貴上近四倍，但可以用偶像當卡面，粉絲還是很買單。

[[民眾]]
“如果真的官方有出，像韓國都有出那些交通卡，(悠遊卡)相比算是便宜”

[[民眾]]
“如果說是悠遊卡，好像滿值得的，有自己喜歡的東西在上面”

[[民眾]]
“今天是幫小朋友做悠遊卡，一個紀念價值，幫閨密也是做一個悠遊卡，他看到就會覺得，這是我送給他的，所以就會覺得很貼心”

這股自訂卡面風潮，其實是從韓國吹來。超紅的NAMANE卡，在韓國主要觀光景點，都有機台。

[[行銷公關專家凱爺]]
“人手一張的悠遊卡，就成為最好表達個性的方式，因為不想跟別人一樣，所以相對來說，就會造成短期之內，客製化需求水漲船高，對於在乎自己個性化表現的人來說，其實這樣的費用是他們可以負擔的”

悠遊卡公司統計，大家最愛印的除了偶像，還有毛小孩跟家人照片。小小一張卡，專屬客製化，也讓意義變得不一樣。

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This story was provided by the program "We Are Family"
Funded by New Immigrant Development Fund

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