
In today’s competitive dining market, some restaurants are turning to renovations to stand out. One Taipei outlet spent NT$20 million on decor that transports diners to Venice. Another restaurant in Taipei spent tens of millions to turn an old house into a modern European eatery. Let’s go for a visit.
Wood grain tiles, a marble table, and a comfortable sofa imported from the U.K. Inspired by British interior design, this Taipei restaurant emphasizes contrasts and furniture pieces made of dark woods. The owner spent NT$13 million on renovations.
Patron
Decor is very important to dining. Many places serve the same kind of food. It’s all about atmosphere.
Patron
If the restaurant’s decor is more beautiful or higher quality, then the food prices will be higher.
Pork chops are fried in the pan, before being popped in the oven. Then potatoes are added, along with a touch of slightly sour mango salsa. This store spent NT$20 million to renovate a 15-year-old store. The restaurant floor was paved with imported Italian tiles. The dining tables and chairs in the restaurant were imported, so that customers feel as if they were transported to Europe.
Patron
I like it. It’s very similar to a restaurant we went to in France last year.
Patron
I have been here before, and I wanted to seize the opportunity to try it again. Then I discovered the amazing renovation.
Tsai Ming-ta
Restaurant marketing department
Just before our peak season began, we decided to undergo a renovation. According to our internal evaluation, the number of visitors should increase by at least 30%.
Taipei’s food scene is crowded and competitive. Over the past five years, there’s been a rise in restaurants that not only serve up food, but also eye-catching decor that’s worth sharing on social media.
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競爭激烈的餐飲市場中,一些餐廳透過裝修來脫穎而出。一家連鎖餐飲集團,砸下2000萬現金、大改造,要讓客人一秒就到水都威尼斯。另外也有台北餐廳斥資千萬,打造英式奢華風,一起來看看!
木紋磁磚,大理石紋桌,舒適沙發,營造出英式奢華風,業者斥資1300萬,把近百坪老宅翻修。
[[民眾]]
"裝潢會滿重要的,因為用餐,因為其實餐點,很多地方用起來是差不多的,就是一個氣氛"
[[民眾]]
"裝潢比較漂亮,或比較有質感的,那相對餐點(價格),一定會比較高一點。"
把帶骨豬排放在鍋中,煎的吱吱作響,接著把它送進烤箱。 出爐後,擺上馬鈴薯,一抹微酸芒果莎莎醬. 餐飲業者斥資2000萬,把15年老店大改造。餐廳地板進口義大利瓷磚鋪設而成,再由歐洲各地進口店內餐桌椅,讓顧客有種穿越到歐洲的感覺。
[[顧客]]
"我喜歡,很像我們去年去法國,的一個餐廳"
[[顧客]]
"我之前有來過,我想說那趁這個時間,就是再來吃一次,然後發現它裝潢變得很厲害。"
[[餐飲集團行銷部協理 蔡明達]]
"就是我們的旺季來臨前,再做一次全新的翻新,我們內部自己評估,(來客量)至少應該會提升三成以上。"
台北的美食界擁擠且競爭激烈。國內近五年來,越來越多的"吃"裝潢的網美餐廳開, 不僅提供美食,而且擁有引人注目的裝飾,打卡行銷術, 成為餐飲業吸客的秘訣之一。
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