
The internet is in uproar over a video showing a singles event being advertised via garbage truck! Members of the public were recently astonished to hear an ad for a dating event, ringing out in the evening air, as they took out their sacks of waste. Normally, garbage trucks always play the beloved classical tune “Für Elise,” as they make their rounds of the community like clockwork. But this time, Taipei City government exercised its prerogative to play a rather different recording.
People put out the trash like normal, but for once the night air fills not with the lilting melody of “Für Elise,” but with an advert for a dating event!
Normally it’s mom and dad asking when you’ll be bringing someone home. But this time, it’s… the garbage collectors?!
Member of public
It’s pretty funny. It feels like quite a contrast, finding romance via the garbage truck! It’s impactful!
Member of public
It’s fun! Aren’t all the young people like that now? It makes for a good contrast.
The video was captured by accident. But it’s not a scam, promise! It’s a real ad for an annual singles event organized by Taipei City’s Department of Civil Affairs.
Lin Feng-yu
Taipei Department of Civil Affairs
The schedule of the garbage collectors is very fixed. It’s practically a national sport! Lots of moms and dads are concerned that their kids are not dating anybody. And they’re very proactive in constantly asking us about these singles events. So we wanted to tell all the moms, dads, grannies and grandpas about this event that we run. So we’re trying out advertising it on garbage trucks for the first time this year.
Municipal departments across the country have the right to advertise issues of public interest via garbage trucks. The method has been used before for pandemic control, public health, and environmental protection.
Voice of Wu Chun-ta
Taipei Department of Environmental Protection
The length of our adverts will not exceed 90 seconds. It will run on the trucks for 14 days. It’s the first time they’re used our system to advertise this singles event.
The video of the advert blaring from the truck has kicked up a lot of debate online, and surely turned a lot of heads. Whether it will lead anyone to find love… we’re keeping our fingers crossed.
For more Taiwan news, tune in:
Sun to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53
單身聯誼活動,透過 "垃圾車廣播" 宣傳,會部會太有趣?台北市有民眾,日前出門倒垃圾,不是聽到耳熟的 "給愛麗絲" ,而是長達快20秒的市府的 "單身聯誼廣告",直呼會不會太有趣。對此,環保局表示,垃圾車廣播都可以讓各局處申請,播放廣告,但聯誼活動,倒是頭一回。
民眾外出倒垃圾,但音樂怎麼不是,耳熟的給愛麗絲,而是播著單身聯誼廣告。
催你快點帶伴侶回家的,不是父母,而是這台垃圾車。
[[民眾]]
“還蠻好笑,感覺垃圾車跟戀愛這兩個事情,感覺是有對比,有衝擊的”
[[民眾]]
“好玩啊,現在年輕人不都這樣嗎,就是一個反差很大啊”
民眾倒垃圾,意外捕捉垃圾車播放聯誼廣告。但放心,這不是詐騙,而是台北市民政局,宣傳年度單身聯誼活動。
[[民政局人口政策科科長 林峯裕]]
“倒垃圾的時間很固定,那幾乎是全民運動,很多爸媽因為擔心小孩子,一直沒有交往的對象,非常的積極一直在問,這些單身聯誼的活動,所以我們想說,讓這些爸爸、媽媽、阿公、阿嬤知道,我們有辦這些聯誼活動,所以我們今年第一次嘗試,做垃圾車的廣播宣導”
事實上,各局處都可以利用垃圾車廣播,宣導民生議題,舉凡防疫、衛生、環保等等。
[[聲源:環保局環清科股長 吳俊達]]
“我們的長度基本上不超過1分30秒,宣導期14天,頭一回用我們這個系統,來做這個單身的聯誼活動的宣導”
透過垃圾車,打聯誼廣告,先不管單身朋友買不買單,倒是已經成功在網路上,掀起討論。
更多新聞內容,請鎖定:
民視台灣台(152頻道)週日至週五晚上9:30
民視新聞台(53頻道)週二至週六凌晨1:00
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