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Entrepreneur finds success outside of family business

Entrepreneur finds success outside of family business

2025-04-08

Boxes of assorted cookies are a common holiday gift offering a wide variety of flavors, some even inspired by breakfast sandwiches. Although his family runs a pastry shop, Lee Han-yi decided to open his own business after falling out with his family during the pandemic. Six year later, his sandwich cookie business has earned over NT$100 million. As he came to understand the challenges of entrepreneurship firsthand, Lee decided to reconcile with his family.

The start of every great cookie begins by kneading dough carefully in a bed of flour.

As cookies bake in the oven, the space quickly fills with their sweet smell. Meanwhile, the other side of the factory is busy making the fillings.

Caramel is dissolved in boiling water and put aside to cool and set. Whether its caramel, peanut, or chocolate filling, controlling the temperature is a crucial part of the process.

Wang Yi-wen
Cookie baker
If it’s too hot or the temperature is too high, it’s easy for the machine to get damaged. If it’s too cold like it’s been lately or when a cold front comes, the chocolate will set more quickly.

Now in its sixth year, this factory makes almost 40,000 boxes of cookies a day and has earned over NT$100 million. Its founder, Lee Han-yi, grew up in a well-known pastry shop.

Lee Han-yi
Entrepreneur
I had a falling out with my family then, so when I started my own business, I knew failure was not an option. I remember I started the business with a partner, a good friend of mine, and we rented a workplace less than 50 square meters large.

Six years ago, his partner was on one side of the workplace cutting up chicken, while he was on the other side trying to make cookies.

Lee Han-yi
Entrepreneur
The inspiration for the pork floss peanut cookie came from the fact that I always order a pork floss peanut sandwich at breakfast shops. I really like them. From the start I always wanted to go international, because Taiwan has some great things that the world should see.

Applying marketing techniques he learned growing up, Lee’s cookies are sold at department stores and online. After six years of running his own business, he has reconnected with his family. Now, he is encouraging entrepreneurs like him to enter the foreign market and promote Taiwanese brands internationally.

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揭密!夾心餅乾日產量近4萬片 糕餅業二代低潮創業

2025-04-08

過節送禮,少不了餅乾禮盒,但你可能沒想過,肉鬆花生奶油夾心餅的創意研發,靈感竟來自早餐店,老字號糕餅店二代李漢翊,是七年級生,疫情時和家中決裂,負氣創業,六年過去,他不但營業額破億,也明白創業不簡單和家裡破冰,一起來直擊藏身在台北市區,日產量將近4萬片的餅乾產線。

倒出麵粉,反覆搓揉,餅乾體從一開始的人工打麵糰,就很講究。

靜置一個晚上,將麵團放進餅乾機,短時間,香氣逼人的餅乾出爐,這時候,工廠的另一邊,也沒閒著過。

把焦糖加入沸水煮化,冷卻固定,無論是焦糖餡、花生餡或是巧克力餡,下一步加入擠餡機中,溫度拿捏,很重要。

[[夾心餅乾研發長 王怡文]]
“太熱的話,可能溫度太高,那這樣的話容易造成機器的損壞,那如果太冷,像冬天最近比較冷,或是有寒流來的話,巧克力的話又會比較快凝固”

一天產量就將近4萬個的餅乾禮盒,六年下來營業額破億,七年級的創辦人李漢翊,其實出身於知名老字號糕餅店。

[[夾心餅乾創辦人 李漢翊]]
“因為那時候我跟家裡決裂,所以其實出來創業,是背負著那種不能輸的心情,我創業印象中比較深刻的是,我跟我一個夥伴一起創業,應該說好朋友,然後那時候我們租一間,15坪不到的一個小工作室”

回想起六年和好友一起創業,好友切雞肉做中盤商,他在旁邊挑戰手工餅乾。

[[夾心餅乾創辦人 李漢翊]]
“肉鬆花生它其實它的創作,就是研發這個靈感來源,其實是我很喜歡吃,就是我每次去早餐店,我都一定會點那個,花生吐司夾肉鬆。我一開始創業就想走國際市場,台灣的東西如果是好的,我覺得就應該值得被世界看到”

李漢翊把在家中學的行銷手法用在創業,用最低成本打進百貨通路,同時經營電商,六年過去,他也因為懂了創業艱辛和家人破冰,李漢翊鼓勵台灣創業人挑戰外銷,將台灣品牌推向國際。

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民視新聞台(53頻道)週二至週六凌晨1:00

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