Young Pingtung farmer shoots short viral videos to sell mango
Young Pingtung farmer shoots short viral videos to sell mango
2025-05-14
One mango farmer in Pingtung has gotten into the influencer business online over the past few years. He hires professionals to shoot short videos, which have helped him reach an entirely new set of customers. Now he sells at least half of his harvest directly to consumers online, saving big on management and overhead costs.
A farmer goes over the script with the filmmakers over and over, figuring out exactly what to say and do before they start shooting.
It’s good after one take. Not just anyone could do this. He’s less camera shy than most, because this farmer is also an online influencer.
Lu Wang-sheng from Pingtung’s Fangshan has more than 8,000 followers on TikTok. He started making short promotional videos three to four years ago, inviting professionals from Taipei to come help him shoot. He shares tips about mangoes, but most importantly, he promotes his own produce.
Lu Wang-sheng
Mango farmer
Like last year, after making just a few short videos, our revenue climbed to nearly NT$1 million. The improvement was really fast.
Lu returned to his hometown 20 years ago to take over his family’s Irwin mango farm. As times have changed, sales have eventually shifted from traditional wholesale markets to e-commerce. With the explosion in short video content over the past few years, Lu has adapted to the times and familiarized himself with making online content.
Lu Wang-sheng
Mango farmer
I’m up to nearly 10,000 followers from only 1- or 2,000 before. Online marketing accounts for more than half of all our sales.
Filmmaker
His presentation is excellent. Very professional. He’s well versed in mangoes and he’s very articulate.
Fangshan’s mango harvest has been hit by bad weather this year, delaying sales. Many of Lu’s followers have been leaving comments asking if they can order in advance, and even ship to Japan. By avoiding intermediaries and selling direct to consumers, Lu can save big on costs and pass on the saving to consumers in a win for both sides.
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#mango #mangofarmer #influencer #TikTok #Pingtung #fruit #agriculture
斜槓網紅! 聘專業團隊"創作短影音" 屏東芒果青農打開市場
2025-05-14
屏東有芒果青農，近幾年來轉行投入短影音的銷售行列，請來專業團隊製作短影音，當起網紅，成功打開市場。目前靠網路行銷就已經能夠賣掉五成以上的芒果，直接面對消費者，大幅減少管銷成本，賺更多。
一遍又一遍的跟製作團隊對腳本，要講什麼話，動作怎麼擺。接著開拍。
一次就ok，這可不是誰都能做得到的，比起一般人更不怕鏡頭，因為他可是青農界的網紅。
屏東枋山的盧旺昇，在TikTok上擁有八千多位追蹤者，三、四年前開始投入短影音行銷行列，從台北請來專業團隊，製作短影音，分享有關芒果的點點滴滴，當然更重要的是銷售自家的芒果。
[[枋山果農 盧旺昇]]
“像去年我們的效果啊，我們其實短短做了幾個視頻之後，我們帶來營收應該快接近一百萬左右。提升的速度我覺得很快。”
盧旺昇二十年前回到家鄉，開始幫忙照顧家裡種植的愛文芒果。感受到市場上的變化，逐漸從傳統交給大盤商，走向電商化，這幾年更掀起短影音熱潮，他願意接受改變，當起網紅，面對鏡頭，從陌生到熟悉。
[[枋山果農 盧旺昇]]
“追蹤者從大概一兩千人晉升快到一萬人。其實用這樣的網路行銷，在我們實際上的販售應該都達到五成以上了。”
[[製作團隊]]
“他表現超好啊，他很專業，有芒果的專業，包括他的口條也都很棒。”
像今年受到天候影響，枋山愛文產量大減，還沒開賣，就已經有一堆粉絲留言追問要預訂，甚至還要寄到日本。不用經過行口或盤商，直接面對消費者，大幅節省管銷成本，可以更便宜賣給消費者，自己也賺更多，可以說是雙贏。
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