Restaurants partner with famous brands to drive sales
Restaurants partner with famous brands to drive sales
2025-05-19
Taiwan’s breakfast restaurant industry is worth over NT$50 billion. To snag a piece of the pie, one business partnered with Snoopy for branded packaging, and even opened a themed restaurant. Another teamed up with Sanrio to make My Melody and Kuromi cobranded meals, while another looked to Korea’s Second Morning. Yet another brand collaborated with the Japanese manga “Haikyu!!”, sending fans into a flurry.
These bags, boxes, and paper cups all have images of Snoopy, making it hard to throw away when you’re finished eating! This breakfast shop has a cobranding collaboration and even a special themed restaurant in the hopes of creating a warm dining experience with the beloved characters while also boosting sales.
Another chain breakfast spot teamed up with Sanrio for brand-new packaging and products like this coin purse, cooler bag, takeaway cup, and more. They’re all adorable, but are people actually buying them?
Member of public
Interested customers will want to buy things with certain characters. If you can do a lucky drawing or something like that, it could attract even more customers.
Member of public
Yes, because I think they’re so cute. I love My Melody. When it’s like this, I want to eat breakfast here every day.
They’re not the only places jumping on the cobranding trend. Sushi Express is partnering with Korea’s Second Morning to create an adorable dining atmosphere, while Sushiro is offering menu items, bags, and cups featuring characters from “Haikyu!!”
Hua Li-chi
Restaurant manager
Sales have increased around 5 to 10%. Adults and children both like these characters. We’re even getting kids from preschool to middle-school age.
Allen Chou
Restaurant group chair
We hope that people who like these characters or this kind of atmosphere can share it with our neighbors. Of course, I hope we can draw more customers, increasing growth by 10% at least.
Restaurateurs are inviting famous IP to join with them, driving fans to show their support with their wallets.
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#restaurants #cobranding #Sanrio #Snoopy #Haikyu #breakfast #cute #SecondMorning
連鎖早餐店攜史努比開概念店 餐飲業者聯名排球少年搶商機
2025-05-19
台灣早餐市場超過500億商機，為了搶攻市場，有早餐業者找來史努比代言，將包裝印製超萌圖案，還打造概念店，另外，有業者跟三麗鷗合作，美樂蒂、酷洛米聯名餐點，還有餐飲業者跟韓國Second Morning合作，甚至聯名動漫排球少年，就是要讓粉絲忍不住，掏荷包！
包裝袋、餐盒、紙杯，通通印上SNOOPY圖案，即使餐點吃完，也捨不得扔！早餐店推聯名餐點，更打造概念店，除了想把漫畫中的，正向溫暖，傳遞給消費者，更要激買氣。
連鎖早餐店，斥巨資攜手三麗鷗，為商品換上新包裝，也祭出加購商品，包括零錢袋、保冷袋、隨行杯等，每一樣都萌到心坎裡，但究竟消費者，願不願意買單？
[[民眾]]
“有興趣的消費者，他們會想要去得到這些想要的IP角色，那如果能夠透過可能抽獎的方式，還是怎麼樣就可以吸引到消費者”
[[民眾]]]
“會，因為我覺得真的超可愛的，因為我很喜歡美樂蒂，這樣子我就會想要每天吃早餐”
另外也有餐飲集團跟上這波"聯名熱潮"，爭鮮攜手韓國超夯，可愛水果Second Morning，同樣推出推超萌周邊，而壽司郎則合作，知名動漫排球少年，推出聯名餐點、環保袋、飲料杯。
[[連鎖早餐店長 花莉琦]]
“(業績成長)就是差不多5到10%，因為大朋友小朋友都很喜歡這種角色，可能甚至有些幼稚園到國小國中都有”
[[餐飲集團董事長 卓靖倫]]
“喜歡這樣的一個卡通漫畫，或是喜歡這樣的氛圍的，我希望他們可以把我們的好鄰居，把他帶來這邊做一個享受。就是我希望來客數當然一定要增加，那我希望最基本可以帶動，10%以上的一個成長”
餐飲業者，請來知名IP助陣，就是讓粉絲忍不住，用新台幣來支持！
更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00
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