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‘Wedding bus’ offers couples one-stop wedding planning service

‘Wedding bus’ offers couples one-stop wedding planning service

2025-10-20

Taiwan’s wedding industry is expected to be worth upwards of NT$90 billion this year. One hotel group is looking capitalize on this lucrative market with a new idea for a “wedding bus.”From rings, dresses, and cakes—even the venue—couples can have all their wedding needs met at once.

It’s a long and arduous process to find a venue, tailor a dress, and plan an entire wedding. But now, one business is looking to make it easier for couples by offering a one-stop service.

Traveling around on this wedding bus, couples can learn about venue options and try different cakes all in one go.

Fiancée
It’s a different approach, taking a bus to go visit many different venues at once. I’m looking forward to it.

Fiancée
We don’t want to have too many tables, only around 10 to 15, so we’ll likely go for something more sophisticated. As for the budget, it depends on the style we like. I think that’s the best way.

A hotel group created this unique “wedding bus” experience for couples, where they can sample everything from rings to dresses and cake, and even visit different wedding venues, all in one day.

Lai Ying-ju
Business representative
With this new type of service, we hope to lay the groundwork for next year’s wedding market. Through this new service, we hope to increase our phone inquiries and orders 20% to 30% from previous years.

Organizing a bus tour is just one way that businesses are looking to capitalize on the lucrative wedding market.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#wedding #bustour #weddingmarket #businessopportunity #banquet #newlyweds

全台婚禮商機上看900億! 全台首創移動巴士"婚禮體驗"

2025-10-20

2025年台灣婚禮商機上看900億元,因此有飯店集團業者特別為新人打造「移動式婚體」體驗,小到婚戒、婚紗、喜餅、大到婚宴場地,都能一手包辦。

看婚宴場地、訂製婚紗,婚宴籌備過程繁複,如今有業者打造一站式服務。

從不同風格的婚宴場地介紹,到多種口味的喜餅試吃,現在只要搭上這台「幸福巴士」就能一次搞定。

[[新人]]
“搭這個(幸福)巴士,一次參觀好幾個場地這樣子,參觀方式完全不太一樣,所以覺得蠻期待的。”

[[新人]]
“因為我們其實沒有想要辦非常多的桌數,大概就十到十五桌左右,所以應該會是走比較精緻一點的路線,那預算的話,我覺得就是看我們自己喜歡的(風格),我覺得會比較符合。”

有飯店集團業者特別為新人打造「移動式婚體」體驗,小到婚戒、婚紗、喜餅、大到婚宴場地,都能一手包辦。

[[飯店集團業者 賴映汝]]
“我們希望透過這個比較新的服務,我們為明年的婚宴市場,先去做一個鋪底,那我也希望透過這樣的一個新的服務,再跟往年去相比的話,我們可以提高二到三成電話的詢問度跟訂單。”

打造移動式婚禮體驗,就是希望能搶攻龐大婚宴商機。

更多新聞內容,請鎖定:
民視台灣台(152頻道)週一至週五晚上9:30
民視新聞台(53頻道)週二至週六凌晨1:00

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