Taiwan Visitors Association celebrates 69th anniversary

Taiwan Visitors Association celebrates 69th anniversary

2025-12-25

The Taiwan Visitors Association marked its 69th anniversary with a grand annual meeting, inviting speakers from ForwardKeys and the Tourism Research Division at the Korea Culture and Tourism Institute. For the first time, the association also introduced two scholarships aimed at nurturing the next generation of tourism talent. FTV reporter Stephany Yang has the details!

For the first time, the Taiwan Visitors Association introduced two competitions and offered scholarships. The tourism research category received a total of 42 papers, contributed by 57 students from 28 universities and colleges. The short film competition attracted 222 entries from 101 high schools and universities. The Taiwan Visitors Association chairwoman, Chien Yu-yen, presented the awards to the students at the meeting.

Chien Yu-yen
Taiwan Visitors Association chairwoman
This year’s first place went to three graduate students from National Tsing Hua University. They proposed strategies to address the off-season tourism challenges in Matsu. The second prize was awarded to a team of students from four universities and five departments, who designed a game app for Taiwan’s pilgrimage routes.

The annual meeting also featured international speakers. Wonhee Lee, Director of the Tourism Research Division at the Korea Culture & Tourism Institute, shared how Korea has successfully combined K-Culture with tourism policies to extend visitor stays and boost regional development.

Meanwhile, Olivier Ponti, Director of Intelligence & Marketing at ForwardKeys, highlighted that global flight searches to Taiwan grew by 21% over the past year, with searches from New York surging by 68%. Seoul accounted for the largest share of searches at 13%, followed by Tokyo and Manila, each at 7%. He noted that the third quarter consistently marks the peak season for Seoul travelers booking flights to Taiwan, and recommended that tourism promotion agencies intensify marketing efforts during this period.

Olivier Ponti
ForwardKeys
The number of searches to Taiwan has increased by 21%. That is crazy, but remember the capacity has increased by only 5%. Here, there is a gap. There is a lot of travel intent for the destination, but this travel intent is not converting one-on-one in and to bookings.

Chien Yu-yen
Taiwan Visitors Association chairwoman
We invited Olivier from ForwardKeys, who flew in from Spain. ForwardKeys holds extensive global travel data and trends. Both speakers emphasized that Taiwan is emerging as a key target in Asia based on search and digital data. Yet, hesitation remains at the final step of booking. These experts offered solutions to bridge that gap.

The Taiwan Visitors Association hopes to continue to collaborate with industry, government, and academia to deepen international exchange and talent development.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#TaiwanVisitorsAssociation #Tourism #TaiwanTourism

台灣觀光協會69週年！今年首設兩大獎學金培育觀光人才

2025-12-25

台灣觀光協會舉辦成立69週年年會。協會今年首度設立「觀光研究」與台灣之旅短片兩大獎學金，培育新世代觀光人才。年會也邀請國際旅遊數據分析權威及韓國文化觀光研究院觀光研究本部長李元熙分享旅遊趨勢。

台灣觀光協會舉辦成立69週年年會，今年首度設立「觀光研究」與台灣之旅短片兩大獎學金，競爭激烈，觀光研究類共收到42篇論文，作者為28所大學的57篇學生。短片競賽吸引了來自101所中學和大學的222部作品參賽，由台灣觀光協會會長簡余晏當場頒獎給得獎的學生。

[[台灣觀光協會會長簡余晏]]
“這一次第一名的清華大學三個研究生，他們是針對馬祖觀光淡季，提出了解決策略，第二名是來自四個學校，五個系所的學生，他們為台灣的朝聖之旅設計了一個專門的遊戲APP”

年會也邀請韓國文化觀光研究院觀光研究本部長李元熙分享，韓國透過K-Culture結合觀光政策，成功帶動旅客停留時間與區域發展。

還有國際旅遊數據分析權威ForwardKeys智慧與行銷總監Olivier Ponti分享趨勢。他指出，過去一年全球飛往台灣的航班搜尋量成長了21%，其中紐約的搜尋量激增68%。首爾的搜尋量佔比最高，達13%，其次是東京和馬尼拉，各佔7%。他提到，第三季度歷來是首爾旅客預訂飛往台灣航班的旺季，並建議旅遊推廣機構在此期間加強行銷。

[[國際旅遊數據分析權威ForwardKeys智慧與行銷總監Olivier Ponti ]]
"前往台灣的搜尋量增加了21%，這令人震驚，但別忘了運力只增加了5%。這裡存在一個缺口。人們對台灣的旅行意願很高，但這種意願並沒有直接轉化為實際預訂。"

[[台灣觀光協會會長簡余晏]]
"請到了FowardKeys的總監Olivier，他專程從西班牙飛來台灣，因為ForwardKeys它擁有全球明年的很多的數據及觀光趨勢。這兩位講者也分別的認為台灣在整個電子數據上，還有搜尋數據上，都已經是亞洲新興的目標地。但是最後在點下去付費的剎那，有所猶豫，所以今天兩位學者專家都會針對這個提出他們的解方"

台灣觀光協會未來將持續攜手產官學界，深化國際交流與人才培育，推動台灣觀光朝向高品質、永續發展，讓世界看見台灣!

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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Despite the risk that the ostrich would harm them, the group eventually managed to catch it. They notified its owner to come pick it up as soon as possible.

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For more Taiwan news, tune in:
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Gustav Klimt’s ’After the Rain’ debuts in new exhibition

A new exhibition is now on view at the National Museum of History. This special showcase is a collaboration between Vienna’s Belvedere Museum and the National Museum of History, featuring more than 60 flower-themed works spanning from the late 18th century to the early 20th century. Among the highlights is Gustav Klimt’s original masterpiece "After the Rain," presented for the very first time in Taiwan. FTV reporter Stephany Yang has the details.

One of the centerpiece works is Gustav Klimt’s "After the Rain." This Taipei exhibition marks the first occasion that original pieces from the Belvedere’s collection are being displayed in Taiwan.

Besides After the Rain, the exhibition also features a room with an immersive multimedia installation. This interactive presentation highlights Klimt’s artistic journey, showcasing a selection of his works while illustrating his creative process. Visitors can step into a vivid, multisensory environment that brings Klimt’s techniques and inspirations to life, offering deeper insight into how his masterpieces were conceived and produced.

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We think this is a very rare opportunity to show this work, and we want to introduce all aspects of his art so besides displaying his "After the Rain," we also designed a multi-media experience so that the audience can enjoy and understand the process of Klimt’s creation and how he created art.

Other notable works include pieces by Johann Knapp, one of Austria’s most renowned flower painters at the turn of the 18th and 19th centuries. Over his career, Knapp produced thousands of watercolor studies of plants. On display here is his celebrated work "Homage to Jacquin."

Lin Juei-tang
National Museum of History research assistant
This is a work that substantially embodies the relationship between art and science at that time. In the early 18th century, you can see that the development of flower painting in Vienna is closely related to the nobility’s interest in developing biology and scientific exploration, so in this work, we see that actually, Jacquin is a biologist working in Vienna. In this work, we see that the artist Johann Knapp includes lots of flowers, mushrooms, and even exotic animals.

Another featured artist is Johann Baptist Drechsler, regarded as one of the most influential flower painters and educators in Austria during the late 18th and early 19th centuries.

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We see the traditional pot and flowers are really arranged in kind of a natural background. We see the trees and sky. These are actually rarely seen in previous flower paintings. We think that this actually represents a very important tradition of flower painting that they are moving from indoors gradually to outdoors.

To commemorate the National Museum of History’s 70th anniversary, Vienna’s Belvedere Museum and the National Museum of History in Taipei collaborated to host an exhibition. The exhibition spans 200 years of European art history. Visitors can trace the evolution of styles from Baroque, Romanticism, and Impressionism to the beginnings of Modernism.

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Throughout the years, the National Museum of History has introduced to the audience in Taiwan the great works by Picasso, Van Gogh and Monet, we want to expand the vision of Taiwan’s audience by introducing these flower paintings from Vienna because we think that flower paintings and still life are something that Taiwan’s audience are maybe not so familiar with. Through this exhibition, we are trying to show the more than 200 years of history of this kind of genre that has developed in central Europe.

The exhibition will run at the National Museum of History until March 22.

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I can’t even think about looking pretty right now. I have to cover up for sun protection and always use sunscreen. I can’t get my nails done because they would break off.

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