Specialty coffee pioneer launches global research and education headquarters in Taipei

Specialty coffee pioneer launches global research and education headquarters in Taipei

2026-01-08

Today, we take you to meet the founder of a specialty coffee brand known for its Gesha coffee beans, Joseph Brodsky. Earlier in 2025, he opened a flagship store in Taiwan, and now, his latest venture is the launch of a global research and education headquarters right in Taipei. FTV reporter Stephany Yang spoke to Brodsky to learn about the research and education headquarters.

Renowned for its Gesha coffee beans, this specialty coffee brand opened its flagship store in Taiwan in March 2025, offering micro-lot selections and personalized roasting services. In November of the same year, founder Joseph Brodsky expanded the brand’s presence by launching a global research and education headquarters in Taipei. The new space, brings Brodsky’s “Farm to Table” philosophy to life, providing visitors with a transparent and immersive journey into the world of coffee.

Joseph Brodsky
Founder
Our stores that we open in Taipei, we aim to elevate the level of coffee experience. We want to have people connect to our land and to our products in a more clear and transparent, and luxurious way than anyone is doing in the world. That is what our stores are doing in Taipei now. The atelier is our workshop. It is our workshop for enhancing our brand, for incubating our brand and for receiving our business partners from around the world. So, this is the top, let us say, "origin to market" hosting space in the world.

The atelier serves as a sensory and educational haven, spotlighting rare coffee varieties and innovative fermentation techniques developed by the brand. The space offers exclusive, limited-edition coffees and invites guests to engage in immersive tasting experiences. It also partnered with a high-end French dessert atelier. Brodsky recognizes Taiwan as a global leader in coffee culture and innovation.

Joseph Brodsky
Founder
Taiwan is the leader of what I feel is the top leader of coffee cultural development in the world over the last 20 years. Connected with a lot of my friends and business leaders in Taiwan, and now we are bringing our brand here.

Since founding the company in 2006, Brodsky has championed a process-driven approach to coffee production, inspired by his early explorations in Ethiopia and his vision of elevating coffee to the level of fine wine. His method emphasizes meticulous post-harvest protocols and the precise separation of coffee lots by varietal and terroir.

Joseph Brodsky
Founder
I first started in Ethiopia. I went to find the rarest variety of coffee in the world. I wanted to make coffee into fine wine. This was 20 years ago. I then proceeded to acquire land in Panama. Panama is the best terroir for coffee in the world. I acquired around 500 hectares of the most beautiful properties in the mountains and created the most world champion coffee from those properties, and created a brand.

Brodsky hopes that the atelier becomes a global epicenter for cofffee education, research, and sensory exploration.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#taiwan #taipei #coffee #specialitycoffee

精品咖啡品牌新工作室營造沉浸式的咖啡世界之旅

2026-01-08

今天帶您認識一家以藝伎咖啡豆名的精品咖啡品牌創辦人——Joseph Brodsky。今年 2025 年初，他在台灣開設了間概念店，而他最新的計畫則是在台北成立全球研發教育中心。

這家以藝伎咖啡豆聞名的精品咖啡品牌於2025年3月在台灣設立全球首間概念店，提供微批次精選咖啡豆和個人化烘焙服務。同年11月，創辦人Joseph Brodsky在台北設立了全球研發教育中心，進一步拓展了品牌。全球研發教育中心將Joseph Brodsky的「從農場到餐桌」概念付諸實踐，為訪客帶來一場透明且沉浸式的咖啡世界之旅。

[[創辦人Joseph Brodsky ]]
"我們在台北開設的店鋪，旨在提升咖啡體驗的層次。我們希望人們能夠以更清晰、透明且奢華的方式，與我們的土地和產品建立連結，超越世界上任何人所做到的程度。這正是我們在台北的店鋪所致力的方向。Atelier 是我們的工作坊。它是我們用來強化品牌、孕育品牌，以及迎接來自世界各地商業夥伴的空間。因此，這是全球最頂尖的「從產地到市場」的接待場所。"

這家工作室宛如一個感官與教育的天堂，聚焦於品牌研發的稀有咖啡品種與創新發酵技術。這裡提供獨家限量版咖啡，並邀請賓客參與沉浸式品嚐體驗。此外，工作室還與一家高端法式甜點工作室合作，將頂級咖啡與高級甜點完美融合。 Brodsky 認為台灣是全球咖啡文化和創新領域的領導者。

[[創辦人Joseph Brodsky ]]
"台灣是我認為在過去二十年裡，全球咖啡文化發展的最頂尖領導者。與許多在台灣的朋友和商業領袖建立了深厚的連結，如今我們也將品牌帶到這裡。"

自2006年創立公司以來，布羅德斯基一直倡導以流程為導向的咖啡生產方式，這源於他早期在埃塞俄比亞的探索以及他將咖啡提升至葡萄酒水平的願景。他的方法強調嚴格的採後處理流程，並根據品種和風土對咖啡批次進行精確劃分。

[[創辦人Joseph Brodsky ]]
"我最初是在衣索比亞開始的。我前往尋找世界上最稀有的咖啡品種。我希望能將咖啡提升至如同頂級葡萄酒般的境界。那是二十年前的事。之後我在巴拿馬購置了土地。巴拿馬是世界上最適合咖啡的風土。我在山區取得了大約五百公頃最美麗的地產，並從這些地產中創造出世界冠軍級的咖啡，進而建立了一個品牌。”

Joseph Brodsky希望全球研發教育中心能成為全球咖啡教育、研究和感官探索的中心。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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This is a very new industry and I am very interested in wrapping.

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Professional vehicle wrapping has become both a new industry trend and a popular field of study. And given the shortage of professional technicians, salaries are highly competitive.

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We’re close to the station, so there are a lot of people around. In addition to our regular customers, other people passing by came to check it out.

Outside Nangang Station in Taipei, food trucks line up next to each other to form this little night market, crowded with people looking for a bite.

Vegetarian shawarma vendor
The people here are very enthusiastic, and were actually a little surprised to see a vegetarian market like ours. The market opened at 4pm, and by around 7pm,we were already sold out.

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It’s quite special, because usually there aren’t so many options for vegetarian food. It was very crowded when I passed by.

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This stall’s gua bao are made using tofu skin, which is different because most gua bao use white flour. I was looking forward to trying it, so I came here today especially.

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One of the featured works on display is by photographer Chang Tsang-sang. He documented the aftermath of the Jiji Earthquake, which struck Taiwan on Sept. 21, 1999, and became one of the deadliest in Taiwan’s history. Chang visited 50 affected families, capturing their portraits and recording the reconstruction process in the disaster zones. Five years later, he returned to revisit these families, documenting the transformations that had taken place since the tragedy. The exhibition presents these portraits side by side, offering a powerful comparison of life before and after the disaster.

Chang Tsang-sang
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Right after the incident, many victims lived in tents. In fact, at that time, quite a number of displaced families were staying in military barracks, container houses, or even their own vehicles. During the first stage, in the months following the disaster, I documented around 50 families. As the fifth anniversary approached, I returned to the families I had previously visited, comparing two sets of photographs. In the second stage, I interviewed 37 families. Looking back at the first stage, the affected area was vast, and on site, you could see the current situation of the survivors and what their concerns were during those months. I quickly took the photos and written descriptions and gave them to newspapers, hoping to convey their circumstances. For example, they worried about what would happen when the rainy season arrived, and some people living in container houses had no accessible facilities. These were the kinds of issues I sought to highlight.

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