Cultural expo and mascot promote Taiwanese culture in Osaka

Cultural expo and mascot promote Taiwanese culture in Osaka

2025-08-07

The Ministry of Culture is holding a cultural expo in Osaka tha tsaw 16,000 visitors in just two days. It also cooperated with Taiwanese entrepreneurs in Osaka to promote their businesses. In July, Taiwanese people even crowd-funded advertisements on public transportation and created a giant balloon of the expo mascot, A-we, which flew over Osaka to spread awareness of Taiwanese culture.

Whether flying high in the sky or resting on the ground, the Taiwan cultural expo mascot A-we has enchanted the people of Osaka.

A-we merchandise is taking Japan by storm, selling out in just two hours on its first day of sales. The handmade dolls are especially popular, but socks, pins, capsule toys, and hats are all selling out. A-we is popular among people of all ages, mainly because of their love for Taiwan.

Member of public
Taiwan not only has new things, it also preserves a sense of genuine warmth toward others. That kind of sincerity is very moving and makes me want to go to Taiwan again.

Member of public
Taiwan is the best! The people are friendly, and the food is delicious. I’ve been to Taiwan twice before, and thought it was great every time. It really is an incredible country.

Many Japanese visitors not only bought A-we products, but also made sure to collect all the mascot’s virtual looks. By correctly answering questions about Taiwanese culture in an online game, players can win new looks for A-we. There are notices outside the expo hall that visitors can scan to start playing.

Lin Yung-chi
FTV reporter
Through a mobile game, visitors can get new looks for A-we. They can also use a map in the app to explore restaurants run by Taiwanese people in Osaka.

This is mango shaved ice made with Taiwanese Irwin mango. They also offer aiyu jelly made from Taiwanese fig seeds, which is a top choice. They even serve tea from the Alishan mountain range. The owner here is from Chiayi and moved to Japan after getting married. She displays a “We Taiwan” cultural expo poster on the wall, proudly sharing the culture of her homeland.

Chung Tsun-lan
Restaurant owner
I started this business 15 or 16 years ago. There weren’t a lot of Taiwanese people here then, and very few Taiwanese restaurants. So, I thought, why not promote Taiwanese culture, which was my original motivation when starting.

A total of 20 Taiwanese business owners in Osaka cooperated with the Ministry of Culture for the expo. At the expo itself, the enthusiasm and support of Taiwanese people is ever-present.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#Osaka #Japan #culturalexpo #Taiwaneseculture #MinistryofCulture #expo #food #mascot #game #balloon #merchandise

文化世博宣傳台灣文化吉祥物 a-we爆紅

2025-08-07

文化部在大阪舉辦文化世博，短短兩天，線上到線下，吸引超過1萬6千人次參與，不少在大阪做生意的台灣老闆，熱情響應，而今年七月，台灣民間更是集資，在電車刊登宣傳廣告，還打造吉祥物 a-we 的巨大氣球，在大阪市升空，讓世界看見台灣。

無論是天上飛的，還是趴在地上的，台灣文化世博吉祥物a-we，帶著宣傳使命前往日本大阪，魅力席捲全場。

a-we周邊在日本掀起風潮，開賣首日，兩小時搶購一空，手工製作的娃娃吊飾最夯，還有襪子、別針、扭蛋以及帽子通通賣翻！不分男女老少都對 a-we 著迷，最大原因就是喜歡台灣。

[[日本民眾]]
“台灣不只有新事物，真誠待人的感覺也保留著，這種心意最讓人感動，讓我很想再去一次台灣”

[[日本民眾]]
“台灣最棒了！人很溫柔食物美味，我已經去過兩次台灣，但每次去都覺得超棒，真的是個超讚的國家”

還有日本朋友，不只周邊全都買，手機裡的虛擬 awe 造型也要收集，透過遊戲闖關，回答有關台灣的問題，像是茄芷袋是什麼顏色？答對就能拿到awe 新裝，活動場館外都有標誌，可以掃碼挑戰！

[[民視記者林詠琪]]
“透過手機玩遊戲闖關，可以來替a-we換裝，更可以靠著上頭的地圖，來探索在大阪，台灣人開的餐廳。”

來自台灣的愛文芒果，鋪滿雪花冰，還有這碗，用台灣愛玉籽製成的愛玉，更是消暑首選，想來杯阿里山茶也沒問題，來自嘉義、嫁到日本的老闆娘，把 We TAIWAN 的海報貼滿整間店，對她來說，宣傳家鄉是件驕傲的事。

[[大阪台灣餐廳老闆娘中村蘭]]
“在15、16年前就開始做（生意）了，那時候台灣人也蠻少的，然後台灣餐廳店也很少，那想想說是不是來做個推廣，我們這種台灣文化，是以這樣子初心開始了”

這回一共有 20 間在大阪的台灣老闆與文化部合作，而文化世博現場，也到處可見台灣人熱情支持。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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