Taichung Shopping Festival wins prestigious TITAN Innovation Award

Taichung Shopping Festival wins prestigious TITAN Innovation Award

2025-11-13

The Taichung Shopping Festival is now in full swing, for the seventh year. Not only that, it also won platinum in the 2025 TITAN Innovation Awards, standing out among entries from more than 100 countries. The city government says the campaign was recognized for its innovative approach that utilizes technology to boost local businesses. It also says that winning a top prize only motivates the city to make the festival even better in the coming years.

- Your innovative submission has proven itself to be a superlative symbol within the entirety of the innovation industry.

An official reads a translation of the award certificate. Now in its seventh year, the Taichung Shopping Festival has won numerous awards for its innovative approach. It’s added another international grand prize under its name!

Chang Feng-yuan
Taichung Economic Development Bureau
The jury commended the campaign for its applications of telecommunication technologies, public-private collaboration and overall marketing creativity. The amount of revenue generated and the economic impact was also recognized.

The campaign, titled “One City, One Festival, Infinite Impact” was a platinum winner of the 2025 TITAN Innovation Awards, standing out among applications from more than 100 countries and judged by a panel of experts from more than 30 countries. The Taichung City Government says it will continue to improve the campaign for further reach and impact.

Chang Feng-yuan
Taichung Economic Development Bureau
There are two aspects to improve upon. The first is to make the Taichung Shopping Festival more local and further boost local business, and in turn attract more people to Taichung for shopping and tourism. At the same time, we must further promote the Taichung Shopping Festival internationally.

Taichung says it won’t stop making the festival bigger and better, year after year.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#taichungshoppingfestival #bestdeals #shopping #luckydraw #taiwan
#TITAN #TITANawards #TITANInnovation #TITANInnovationAwards #Innovationawards #CampaignAwards

再傳捷報! 台中購物節奪泰坦創新大獎"白金獎"

2025-11-13

台中購物節，邁入第7年，期間接連獲得國內外7項大獎肯定，今年再度傳來國際捷報，榮獲美國泰坦創新大獎最高榮譽"白金獎"，台中市經發局指出，此次奪魁關鍵就在於，獨創的消費登錄，及數位整合技術，儘管得獎，也不會鬆懈，未來將持續精進、創新。

[[台中市經發局長張峯源]]
“貴單位的創新提案，已被評選為，創新產業中的卓越典範。”

拿起得獎證書，仔細閱讀內容，台中市購物節已經邁入第七年，期間獲獎無數，而今年又再度榮獲國際大獎!

[[台中市經發局長張峯源]]
“在所謂的資通訊科技的應用、在公私協力、在整個行銷上面的創意，分別給予很大的一個肯定，那同時我們在所謂經濟的產出，還有對整個經濟發展的貢獻，評審也給很多正面的肯定。”

台中購物節以"One City， One Festival， Infinite Impact"為題，榮獲美國TITAN泰坦創新大獎最高榮譽"白金獎"，獲獎難度極高，評審來自全球30多個國家，參賽者更是涵蓋了上百個國家地區，購物節雖然在賽中脫穎而出，不過經發局長也指出，未來將持續做精進加強。

[[台中市經發局長張峯源]]
“我們要加強的地方包含兩點，第一個是更在地，我們要夠過台中購物節，讓我們在地商家生意能夠更加活絡，讓更多人來台中來消費、來觀光，同時要把台中購物節更推向國際。”

儘管獲得國際大獎，未來也不會鬆懈，獎項是加持，更是持續進步的動力。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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Attentively listening to her colleague’s report with sparkling eyes and a sweet smile, this is the manager of the Chunghwa Post Office on Yilan’s Xihou Street, Lee Chia-wen. She’s always working hard, but never seems to forget her smile, which many people have said reminds them of a certain celebrity.

Lee has been praised by her colleagues for looking like the Korean actress and singer Jang Na-ra. They say that especially when she smiles, their eyes look almost exactly the same.

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She’s very cute and very beautiful. She really looks like Jang Na-ra.

Lee is 37 years old and married with two children. She studied finance and banking at university. Drawn by the Chunghwa Post Office’s warm environment, she passed the special examination to work there even before graduating. She’s been there for 15 years now. During that time, she’s earned a reputation for her work ethic and creativity.

These adorable phone stands, mousepads, containers, and buttons featuring the post office mascot Popoman were all designed by Lee.

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Popoman has proven to be a great marketing tool. Through Lee’s designs and Popoman’s charm, the post office’s personalized stamp sales have grown tenfold.

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When we worked at different offices, I bought some products she designed and thought they were really practical. They’re great for putting on children’s bookbags. Even though I didn’t know her at the time, I thought her products were really appealing.

Post offices have been losing their popularity recently, with less customers coming through the doors. But as a passionate manager, Lee applies her creativity to share the warmth she found working at the post office with more people.

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Preheat oven to 220°C, then, beat cream cheese and sugar. After that, add the eggs and mix them together.

Add the ground pistachios, flour, and salt. Finally, it’s time to bake for 18 minutes.

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After I graduated, I start to work at a coffee shop and I also learned lessons outside or studied books, and videos on YouTube or another place. I found that I was interested in coffee and I wanted to create my coffee shop. So I decided to open my coffee shop.

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