Candidates make custom Kuai Kuai, drink cup lids to reach voters

2026-08-20

As election season draws near, candidates are pulling out all the stops to make an impression on voters. Traditional items like tissue paper and fans no longer cut it. In Pingtung, a county councilor candidate became an instant hit with custom bags of Kuai Kuai featuring his photo. Another candidate over in Tainan is looking to capitalize on people’s summer cravings for a cool drink by printing his campaign ad directly on the lids, making it impossible for people to miss.

On a hot summer’s day, it seems like everyone is carrying a cold drink with them. This drink stand in Tainan has some unique film covers, printed with a man wearing a tiger helmet. It’s actually a promotion for Tainan City Councilor Wang Hsuan-mao’scampaign.

- It’s not bad. Really unique.

- Yeah, I think it’s special. A giveaway doesn’t have to be something you use.

Drink stall owner
People might just throw away promotional items. But with this, you look at it while you’re drinking and learn what he’s doing.

Campaign giveaways are usually thrown out, giving them minimal effect. But if you buy a beverage, you’re going to drink it, and every time you take a sip, the message is right in front of your face, making it hard to ignore.

Wang Hsuan-mao
Tainan City Councilor
The cost of one film lid is actually less than a pack of tissues. It’s like renting a billboard. Instead of putting an ad up on a billboard, I’m renting their drink lids and asking them to run my ad. It’s a similar concept.

He’s working with 50 drink shops, trading custom film lids for ad space while also helping the shops save on distribution costs. Tsai Li-ching, another Tainan city councilor seeking reelection, is also working with drink makers to supply large bottles with her ads, which frequently pop up at neighborhood events.

Tsai Li-ching
Tainan City Councilor
It’s a fresh cold drink! Whenever there’s a banquet or a temple feast, we provide them on the tables.

Tainan City Councilor Huang Chao-hui played on homophones of his name to make custom pencils to help voters remember him. Over in Pingtung, County Councilor Lee Shih-pin is looking to voters’ love for Kuai Kuai for a leg up. The custom bags featuring his photo have been a hit especially with seniors. As election day approaches, candidates are coming up with all kinds of creative gimmicks to be seen, knowing that the most important thing is getting voters to remember them.

#campaign #election #citycouncilor #KuaiKuai #drinkshop #campaignswag #Tainan #Pingtung #creativemarketing

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選戰花招百出! 參選人”特製乖乖.飲料封膜"拚曝光

2026-08-20

選舉腳步逼近，參選人各出奇招，要加深選民印象。但傳統、面紙扇子等宣傳小物不夠看，屏東有議員參選人發送印有自己照片的特製”乖乖"，大受歡迎。台南也有議員看準夏天大家都會喝飲料，直接把文宣印在飲料封膜上，喝飲料時想不看到都很難。

炎炎夏日，民眾隨手來杯清涼飲料。台南這家飲料店的封膜超特別，上頭印有一名男子戴著虎頭安全帽，原來居然是台南市議員王宣貿的宣傳政見。

- 不錯啊，滿特殊的

- 對啊，就覺得很特別，宣傳小物不一定都會用到

[[飲料店家]]
“拿到(宣傳物)可能就丟掉了，這個邊喝邊看，就知道這個人有在做什麼”

傳統小物經常被隨手一放，宣傳效果有限。但飲料買了就是要喝，每喝一次飲料，就得把文宣自動拿到眼前，想不看到都很難。

[[台南市議員王宣貿]]
“一個膜的成本甚至低於一包面紙的錢啦，好像我去租一個看板，我貼在那裡，就跟它一樣，租它的封口膜，拜託它幫我打廣告，這個概念差不多”

和50間飲料店合作，用封膜和店家交換宣傳，還能節省發送人力。爭取連任的台南市議員蔡麗青，也和連鎖飲料店家合作，印有宣傳照片的大容量飲料，時不時就會出現在各個里民活動。

[[台南市議員蔡麗青]]
“是新鮮的冷飲，那只要有辦桌，或是平安宴那，我們就是會放到桌上”

台南市議員黃肇輝採用自己名字的諧音，製作小鉛筆，加深選民記憶。而屏東縣議員李世斌則是看上國民零嘴的魅力，發送印有照片的特製"乖乖"，大受長輩歡迎。隨著選舉腳步逼近，參選人紛紛出奇招博眼球，先讓選民記得自己最重要。

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