Taitung’s award-winning specialty red oolong spotlighted at tea expo

Taitung’s award-winning specialty red oolong spotlighted at tea expo

2025-11-17

After four years of the Taitung Red Oolong Tea initiative, the specialty red oolong tea has won numerous international awards, and was even the star ingredient of the top artisan gelato in a global competition held in Italy. Over the past weekend, this rising star in the world of tea even had its own pavilion at the 2025 Taiwan International Tea Expo. Together with 12 local brands, the Taitung Government hopes to introduce this delightful Taiwanese tea to the international market.

Craving a warm cup of tea as the weather cools down? Why not try red oolong, a Taitung specialty.

You must try this unique Taitung flavor.

Taitung County Commissioner Yao Ching-ling is also at the 2025 Taiwan International Tea Expo, visiting tea vendors from Taitung. The annual expo also attracted many tea lovers, who stopped by for a taste.

Member of public
Tea lover
It has a really strong roasted aroma. It’s really fragrant and strong.

Member of public
Tea lover
I’ve always loved Taitung’s honey black tea. It’s light and delicate. I’m used to this flavor.

There are also desserts made with Taitung’s red oolong, served on equally exquisite tableware. Joining hands with 12 local brands, Taitung has brought their famous tea straight from the postcard-worthy Huadong Valley, to Taipei’s Nangang Exhibition Center, in hopes of gaining a larger clientele.

Zhang Zheng-wen
Taitung Finance and Economic Dev. Dept.
The number of searches for our tea is steadily increasing. It has a varied flavor profile, with honey, fruity and tea notes. We will also showcase our tea again in the US and Europe. This wonderful tea must be introduced to the world.

At the event, the Taitung County Government is also holding an award ceremony to spotlight the local brands’ international accolades, kicking off the Taitung red oolong pavilion’s participation at the expo on a high note.

Yao Ching-ling
Taitung County Commissioner
The winner of the global artisan gelato competition from Taiwan uses Taitung red oolong. We hope that everyone can come over to our Taitung red oolong pavilion and make friends with us.

With increasing international recognition and awards, Taitung’s red oolong tea is becoming more recognizable by the day. The county government plans to find more distribution channels for local brands and get them a well-deserved spot on the global stage.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#taiwan #tea #taiwantea #redoolong #tealovers #fragrance #cozy #hygge

獲獎無數! 台東紅烏龍北上參展目標邁進國際市場

2025-11-17

台東紅烏龍品牌成立第4年，征戰全球獲獎無數，希望能進一步邁進國際市場，15號台東縣府攜手12家品牌業者，北上南港展覽館參加台灣國際茶業博覽會，現場舉辦國際頒獎典禮，打響知名度，現場攤位更吸引大批民眾來試喝。

秋意漸濃的季節，喝一口台東紅烏龍，細細品嘗在地好味道。

“你們一定要喝我們，台東專屬的風味”

台東縣長饒慶鈴也來逛攤位，和台東茶業者喝茶話家常，一年一度的台灣國際茶業博覽會，來自各地的民眾，都想來喝一口台東紅烏龍。

[[民眾]]
“焙火的香氣很重，然後就是滿香的，很濃”

[[民眾]]
“我一直很喜歡，喝台東的蜜香紅茶，喝起來很溫和，就很習慣”

從器具到甜點，紅烏龍品牌的獨特魅力，展現出各種不同樣貌，台東縣政府攜手12家台東在地品牌，帶著源自花東縱谷純淨風土的台東紅烏龍，北上南港展覽館參展，爭取更多曝光機會。

[[台東縣財政處長章正文]]
“搜尋熱度也確實慢慢提升，可以有很多的味道，有所謂的蜜香，果香，還有茶香，像美國啦，還有歐洲，我們都還會再去跑一次，我想讓這麼好的茶，要讓世界能夠看到”

台東縣府也舉辦「紅耀國際」頒獎典禮，表揚業者，不但讓台東茶農多年經營的成果被看見，也為2025台東紅烏龍形象館正式揭開序幕。

[[台東縣長饒慶鈴]]
“今年由台灣奪得世界冰淇淋的冠軍，冠軍使用的食材，就是台東紅烏龍，希望大家有機會，多到茶與咖啡的博覽會當中的台東紅烏龍形象館，來和我們交朋友”

不斷躍上國際舞台的台東紅烏龍，已經打響知名度，接下來希望能拓展行銷通路，進軍國際市場，讓紅烏龍真正被世界看見。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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Victim of flood
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Nothing can be done. It’s all gone. Manual labor is useless. This takes heavy machinery.

The outer bands of Tropical Storm Fung-wong brought tremendous rainfall to Hualien and made the Matai’an Creek overflow again, this time affecting Mingli Village in Wanrong Township. Unlike in Guangfu Township last time, this time there were no “shovel superheroes.” The township head advised against volunteering due to safety concerns.

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