Annual shopping extravaganza kicks off Oct. 24 in Taichung

Annual shopping extravaganza kicks off Oct. 24 in Taichung

2024-10-17

The 2024 Taichung Shopping Festival will kick off on Oct. 24 and run until Dec. 25, just in time for the year-end holiday season. The sixth edition of the shopping extravaganza is setting its sights beyond Taiwan’s borders, with endorsements from the representatives of Japan, Belgium and Singapore in Taiwan. It’s not just any spending spree: the grand prize of the event is a property worth NT$10 million, and everyone regardless of nationality is eligible to win.

Together with the representatives of Belgium and Singapore on her either side, Taichung Mayor Lu Shiow-yen dances along to the theme music. This is the presser for the 2024 Taichung Shopping Festival, which has been a boon to the local economy every year. Now, for the sixth edition, Taichung is reaching out to the rest of the world, having even invited foreign representatives in Taiwan for endorsement.

The de facto ambassadors of Japan, Belgium and Singapore are the spokespersons this year, promoting delicacies from their home countries. In the past five editions, the festival created combined revenue of over NT$100 billion. This time, Taichung is looking to create a new record with enticing lucky draws, which are open to everyone, including international visitors. The biggest prize, as in previous years, is a property in the city.

Lu Shiow-yen
Taichung mayor
The grand prize is a property worth NT$10 million, and the smallest are cash prizes of NT$3,000 every day. We welcome everyone, not just international travelers, because that way we can learn more about foreign cultures. Taichung is filled with foreign cultures, that’s what characterizes us. This year’s edition is really special, it’s probably the first time in the ROC’s history that we’ve invited so many diplomatic representatives to feature in the promotional video, and also serve as event ambassadors.

With cash prizes every single day, and even bigger cash prizes every week, shoppers can sure win big. This year’s shopping festival will be even bigger and more international, with over 10,000 participating businesses offering discounts of their own of up to 50% off. It’ll sure make an exciting shopping spree!

For more Taiwan news, tune in:
Sun to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

台中購物節10/24開跑 "比利時等3國使節"擔綱代言人

2024-10-17

台中購物節將於10月24日登場，今年第六屆，別開生面，增加國際元素，請來比利時等三個國家的駐台代表，擔任代言人，一起行銷台中，最大獎還會再送出一棟房子，歡迎國內外遊客到台中消費參加抽獎，人人有希望！

跟著主題曲一起搖擺動起來，台中市長盧秀燕，身旁還有比利時駐台代表處代表、新加坡駐台代表處代表。台中購物節進入第六屆，拚經濟不只行銷國內，還首度請來外國使節代言，行銷到國外。

包括日本、比利時、新加坡代表都加入，異國美食台中也都吃得到。前五年的購物節，台中累積創造破千億的銷售業績，今天擴大行銷給國外的遊客，加入到台中消費抽台中好宅的行列。

[[台中市長盧秀燕]]
“最大獎還是一棟價值千萬的房子，最小獎，每天都會抽出三千元。不只是國外的旅客來，我們也歡迎大家，因為這樣子，對異國文化又更多的了解，台中充滿了異國文化，這是我們的特色，所以今年很特別，可能是中華民國有史以來第一次，我們邀請到許多的使節，來幫我拍廣告片，同時擔任代言人。”

天天抽、周周抽的好康，今年不但打出國際牌，加入擴大行銷；更有上萬間店家自主加碼優惠，最低打到五折。台中購物節今年可望突破往年成績！

更多新聞內容，請鎖定：
民視台灣台（152頻道）週日至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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